Welcome To
Exquisitely Expressed ESSENTIALS
Create, Elevate, Or Pivot The Foundational Infrastructure & Copywriting Assets To Sell Your Premium Package Simply, Elegantly & Organically
3-Month, 1:1 Mentorship To Solidify The Essentials In Your Business
“Jenny taught me an elegant, honest, and seamless way to share what I do so that the RIGHT people GET IT, and make their buying decisions all on their own.” —Phyllis W.
Question: Where Do You Begin When You Want To Draw In High-Calibre Clientele — Simply, Elegantly, And Organically?
Answer: THE BASICS.
If you’re anything like me, you’ve felt the pull to do “all the things” in your marketing …
The webinars, podcasts, affiliate marketing, fancy funnels …
And while some of it is working …
It’s likely left you feeling overwhelmed, overworked … and underpaid!
What I’ve learned (after coaching full-time for seven years) … is that, when everyone else says to “DO MORE” …
The wisest thing is actually to DO LESS.
Go “back to the basics.”
Create a solid foundation to build your list … sell simply and elegantly on social … and create natural momentum that drives leads and sales.
This means creating the essential infrastructure and copywriting assets to have in place so that you can “add back” all the other fancy marketing tactics later. (If you even need them.)
Enter: The Exquisitely Expressed ESSENTIALS …
Your 1:1 mentorship with me to create the foundational “must haves” in your business: Your offer suite, messaging, content, web copy, lead magnet, and email sequences …
So you can drop all the “busy work” that’s not getting you a return on your time …
And instead, create a solid foundation to drive demand in your business.
Let’s Get “Back To Basics” Together.
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What We'll Do In The ESSENTIALS Mentorship
Together, we’ll create the foundational infrastructure & copywriting assets to sell your premium package simply, elegantly & organically (offer suite, messaging, content, web copy, lead magnet, emails, etc.).
In the ESSENTIALS, We’ll Focus On (Depending On Your Needs & Preferences):
✔️Offer — Polish your offer/offer suite, and write about your work in a clear, tangible way — that also honors the depth & nuances of what you do
✔️Exquisite-Fit Client — Move beyond outdated “client avatar demographics” and understand the deeper values of your soulmate clients — along with the cutting edge buying psychology that makes her ‘tick’
✔️Positioning — Position yourself as a Trusted Advisor in the hearts & minds of those you’re meant to serve, while distinguishing yourself from those who offer similar services
✔️Core Message — Crystallize and clarify your Core Message so it exquisitely reflects who you are, what you want to be known for, and the distinctive value you create for your clients
✔️Web Copy — Craft show-stopping web copy that captures the essence of YOU (your distinctive personality, message & purpose)
✔️Lead Magnet — Create a simple yet highly alluring free gift to build your email list with high-calibre, investment-minded followers (including landing page & email sequence follow-up)
INVESTMENT:
$4800 paid in full
(Or 3 x $1800 monthly = $5400)Can be “bundled” with the Exquisitely Expressed AMPLIFIER (Content Intensive) (total of 6 months) for an incentivized rate of $8000 paid in full, or 6 monthly payments of $1500.
Who’s A Fantastic Fit For The ESSENTIALS Mentorship?
ESSENTIALS Is Ideal For You If:
✔️ You’re an evolving or pivoting expert with a proven process (not just theoretical knowledge), and you consistently facilitate real client results in some form
✔️ You’re feeling a little “scattered” in your approach to marketing — and you don’t quite know where to start. (Lead magnet? Messaging? Offer? There’s so much to do!)
✔️ OR … you just know you need to knock out those foundational infrastructure & copywriting assets you need to have in place (web copy, email list, offer suite, etc.) — so you can feel confident that your offers are exquisitely articulated across all aspects of your business.
The ESSENTIALS Mentorship Includes:
✔️Initial Planning Session — You’ll book in for a clarifying, energizing initial call so that I can assess where you are currently, and what your goals are for our time together. I’ll create a bespoke plan to move you forward.
✔️(6) 90-Minute 1:1 Mentoring / Copywriting / Strategy Sessions — You’ll book in two calls each month (at your convenience) to do bespoke work with me personally.
✔️My Legendary “Red Pen” Edits (In-Depth, Personalized Writing Feedback) — This is where you get my careful eye on your work. I’ll deliver this in between coaching sessions, via written feedback in Google Docs (where we do our work together) and/or in individualized “walkthrough” videos that you can keep. You’ll have my eyes personally on your work (NOT that of a ‘junior coach’) and my 20+ years of copywriting expertise as I lovingly apply my “red pen” edits to your copy.
✔️Lessons & Writing Templates From The Exquisite Expert™ Library To Guide & Support You (Lifetime Access)
✔️Direct Access via Messenger To Support As You Implement (3 days/wk, 3 wks/month)
What Happens After You Apply
I’ll personally review your application and make a decision on the offer that is best suited to you. At that time (usually in just 1-2 business days), I’ll send you an acceptance email, including an invitation to book your Initial Planning Session call.
Have questions before you apply? Not sure which program is the best fit for your situation? Feel free to message me on Facebook using the link below. (You can also message me on Telegram using the button in the lower right corner of this website.)
In rare cases, we might book a Zoom connection call; however, I generally prefer messaging on FB or Telegram (using either voice or regular text functions). I find that my potential clients (like me) are busy, and prefer to have a relaxed, zero-pressure conversation at a natural pace that allows them to time digest the questions and answers … rather than having a rushed, pressured “sales call.” :)
What My Clients Are Saying …
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Dagmar Khan
There are messaging experts….and then there are MESSAGING MAVERICKS.
Those that get the cellular DNA of who you are, what you stand for, and are able to translate your deepest most soulful vision into words and messages, which in turn creates an actual movement.
Jenny is such a mentor, thinker, and true powerhouse brain to lean into.
As a result of her life-changing mentorship, I have taken my writing from solid to mouth-watering … I have catapulted my message, my voice, and in fact what I stand for in the world.
My new website, Flourish Institute, is a place where healers and practitioners find their true home, and together we are creating sovereignty in healthcare.
Jenny’s words, Jenny’s copy coaching, and soulful guidance are second to none …. My work and message are ELEVATED now…..and nothing can stop me now to build an army of women’s health specialists around the globe.
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Italia Elena
Jenny rolled up her sleeves and put in some serious work to help me improve my skills. She was always patient with me, our 1:1 time together never felt rushed, and her red pen edits on my copy alone were worth all the money I invested. From one writer to another, watching her edits and learning her thought process behind each word transformed my livelihood.
She is the only coach I’ve ever invested in that taught me so much, so quickly — and the entire time it felt like I was talking to someone I've known forever. I can’t imagine anyone not getting along with her.
As a direct result of working with Jenny, I’ve seen an enormous shift in my copy. I have a deeper understanding of why certain copy converts and how to use this to my advantage. It’s led to me filling my roster with high-end, high-paying clients who appreciate and respect my talent.
Because of my work with Jenny, I went from having highs & lows in my revenue to generating consistent $10k+ PROFIT months while working less.
The best time to hire Jenny was the moment you met her; the second best time is right after you finish reading this sentence. Go click the book a call button!
The ESSENTIALS Mentorship Not Quite What You’re Looking For? Try One Of These Other Ways To Work Together …
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Exquisitely Expressed CLARITY
A “Power Hour” With Me To Work Through A Single Focused Area That’s Keeping You Stuck — So You Can Get Growing Again.
60 Minutes To Crystal Clarity & The Next Right Steps
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Exquisitely Expressed AUDIT
CA Comprehensive, Powerfully Revealing Audit Of Your Messaging, Content, Positioning & Branding To Elevate Your Online Presence
Includes Bespoke Blueprint To Elevate Your Online Presence. Delivered In A 2-Hour, 1:1 Intensive
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Exquisitely Expressed AMPLIFIER (Content Intensive)
Simplify High-Calibre Client Attraction & Create Staggering Inbound Demand For Your Soul’s Work By Writing Just 2-3 Distinctive Posts / Week
3-Month, 1:1 Writing Intensive In Crafting Authentically Magnetic Content (Without Using A.I.)