Welcome To The Exquisite Expert:
The Art & Science Of Exquisite Clarity & Radical Simplicity In Your Business
Simplify Your Business And Command Top Dollar For Your Soul’s Work — By Blending Your Natural Gifts & Magnetism With Distinctive Messaging & Strategy That Feels Good To You
With Jenny Oby, Premium Messaging Strategist & High-End Business Mentor For Down-To-Earth Experts
Take A Deep Breath. I’ve Got You.
After helping hundreds of coaches, consultants, doctors, therapists & experts to give voice to their brilliance, articulate the value of their most profound gifts, and elevate their writing to call in higher-calibre clients … I know this:
You don’t just want ‘messaging help’… you want to liberate your authentic voice — so your messaging does justice to your genius …
You don’t just want ‘copy coaching’ … you want to write content that fully and authentically expresses all of you (and fully conveys the nuances and value of your work) …
You don’t just want ‘more clients’ — in fact, you’d rather serve fewer clients, more deeply, for higher fees (and you know that unlocking your writing voice is how you get that) …
And you definitely don’t want a brand that caters to the glitz, flash, hustle, hype, and pressure-y ‘bro-marketing’ that pervades the industry.
Because, you’re not just a luminary expert … you’re a down-to-earth soul.
Relax. You’ve Found Your Home.
Ways We Can Work Together One-To-One
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Exquisitely Expressed CLARITY
A “Power Hour” Consultation With Me To Work Through A Single Focused Area That’s Keeping You Stuck — So You Can Get Growing Again.
60 Minutes To Crystal Clarity & The Next Right Steps
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Exquisitely Expressed AUDIT
Comprehensive Messaging & Positioning Audit With Bespoke Guidance & Direct Access Support
Includes Bespoke Blueprint To Elevate Your Online Presence. Delivered In A 2-Hour, 1:1 Intensive With Me Personally.
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Exquisitely Expressed ESSENTIALS
Create, Elevate, Or Pivot The Foundational Infrastructure & Copywriting Assets To Sell Your Premium Package Simply, Elegantly & Organically
3-Month, 1:1 Mentorship To Solidify The Essentials In Your Business
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Exquisitely Expressed AMPLIFIER (Content Intensive)
Simplify High-Calibre Client Attraction & Create Staggering Inbound Demand For Your Soul’s Work By Writing Just 2-3 Distinctive Posts / Week
3-Month, 1:1 Writing Intensive In Crafting Authentically Magnetic Content (Without Using A.I.)
Are you a coach or expert who relies on content marketing to attract high-calibre clientele?
You might be interested in a free, private group where we discuss distinctive content, elegant personal branding, and refreshingly simple organic lead generation. Introducing:
The Exquisite Expert™ Private Telegram Channel
Care To Join Us?
Have We Met? I’m Jenny Oby,
I'm an expert in alluring messaging, distinctive positioning, and refreshingly simple organic marketing — and I help down-to-earth, luminary experts (like you!) to unlock your most powerful writing voice — so you can authentically articulate your uniqueness & brilliance … and use your writing voice to call in high-calibre clients simply & elegantly.
My love of language started early: I remember being 7 or 8, wandering up and down the grocery store aisles behind my mom ... one book open in my hand, another tucked under my arm (just in case I finished book #1!).
Unsurprisingly, I majored in British literature, with a double minor in history & philosophy. I then became a Master Writing Teacher (meaning, I taught other teachers how to teach writing).
Later, I earned a graduate degree in counseling, led a large department as a nonprofit executive, was an "intra-preneur" (it's a real thing!), and started my business after I became collateral damage in a corporate power struggle. (Now I'm 100% "unemployable"!)
My professional interests are varied, and inform my approach: I’ve deeply studied the ancient Greek progymnasmata (writing method), classical rhetoric, consumer psychology, and psychological profiling (which seems to complement my natural intuition about people).
My approach with my clients is a blend of highly intuitive insights; Socratic questioning that ignites deep epiphanies; and high-touch support to empower you to radiate your brand & your message in the most authentic, aligned way possible.
One of my greatest gifts is helping you see your distinction ... that ineffable, je ne sais quois that that makes you, YOU ... and helping you put it into words that draw in your premium, Exquisite-Fit Clients.
My clients call me “a breath of fresh air” … and they call my programs “clear and to the point”, “authentic & aligned”, and “utter gold” …
If you’re a brilliant, luminary, down-to-earth expert with a solid mindset, looking to unlock your distinctive writing voice, create thought-leader content that draws in your Exquisite-Fit Clientele, crystallize a magnetic personal brand, and learn the art of simple, elegant lead generation … stick around!
I’d love to have you in my world.
Client Love …
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"Jenny is the only coach I've ever invested in that taught me so much, so quickly." —Italia E.
Jenny rolled up her sleeves and put in some serious work to help me improve my skills. She was always patient with me, our 1:1 time together never felt rushed, and her red pen edits on my copy alone were worth all the money I invested. From one writer to another, watching her edits and learning her thought process behind each word transformed my livelihood.
She is the only coach I’ve ever invested in that taught me so much, so quickly — and the entire time it felt like I was talking to someone I've known forever. I can’t imagine anyone not getting along with her.
As a direct result of working with Jenny, I’ve seen an enormous shift in my copy. I have a deeper understanding of why certain copy converts and how to use this to my advantage. It’s led to me filling my roster with high-end, high-paying clients who appreciate and respect my talent.
Because of my work with Jenny, I went from having highs & lows in my revenue to generating consistent $10k+ PROFIT months while working less.
The best time to hire Jenny was the moment you met her; the second best time is right after you finish reading this sentence. Go click the book a call button!
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"Working with Jenny was the best money I've ever spent on my business." —Kelsey B.
Working with Jenny was the best money I've ever spent on my business. She invested the time in learning about my offers and studied my voice in order to help me use it more constructively.
Her lessons and feedback were never prescriptive, instead it felt like I had my own private messaging tutor who understood me so completely there was no way I could go wrong.
As my business has grown and matured Jenny has helped ensure that my mindset remains strong and prepared for each new level I encounter.
There is no doubt our work together helped prepare me for the incredible work my higher level messaging brought in.
My clients know exactly what to expect from our work together because Jenny unlocked the unique writing voice that has always existed inside me and helped me communicate with world.
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"Other coaches are now asking me to write content for them." — Greg F.
Jenny is a word ninja …
Who has created a new lover for writing copy.
I hated content writing, like my own content for my own business … was a chore.
I’d look at blank page wondering what to write to get clients.
So I found Jenny ironically from one of her ‘Epiphany Posts’ and I was in love.
I wanted to write like that.
Jenny showed me that firstly my offer wasn’t structured correctly … how to embrace my own work and that my content should flow from my offer.
Then Jenny showed me the ‘Epiphany Post’. I loved it.
My content flowed. Clients also flowed.
I raised the investment to work with me.
Now I LOVE writing content.
Other Coaches are now asking me to write posts for them.
Jenny is a magician … so supportive and her program is FIRE.
How I Can Help You
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CONTENT
“Selling” becomes redundant when your content & messaging is a clearly distilled expression of you, your business, and the transformations you facilitate.
When you create distinctive content that consistently demonstrates the unique value you radiate in the world, your Exquisite-Fit Clients naturally approach you to ask, “How do we work together?”
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POSITIONING
Your positioning is not just a “niche”. It’s how people perceive the idea of your business and what you do.
That perception need not be left to chance. It can be ethically and artfully designed — so that you capture the hearts and minds of those you are meant to serve … and reign there as the only logical choice to be their Trusted Advisor.
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BRAND MESSAGING
In the sometimes flashy world of online coaching and consulting, we think of “branding” as colors, logos, and fancy photoshoots.
But your personal brand is so much more than that: It’s your story. And how you express your story is the energy you emanate to the world. Does it do justice to your genius? Does it move people to action?
Here are a few things you should know about me:
1. I was a Master Writing Teacher
Translation: I taught teachers how to teach writing. I also taught literature, history, and philosophy through Socratic seminars — so expect me to go deep when we’re working together!
2. I’m from a small town in Maine, but I also consider myself a proud Arizonan
I’m equally happy exploring the rocky coasts, enchanting woods, and pristine lakes of my native state … as I am the cactus-lined trails and sun-drenched desert of my adopted (and beloved) Arizona.
3. I’m highly intuitive & empathic
My clients tell me that “getting inside their heads & hearts” is one of the superpowers they love most about me — because I help them SEE where they aren’t fully claiming their brilliance (and how to change that).
4. I’m a Chestertonian Distributist
Which is a fancy way of saying I believe in rugged individualism and small communities with robust local ownership — as a means of checkmating both state socialism and capitalist monopolies.
5. I worked my way through college doing stand-up comedy
No kidding — this introvert did stand-up … while waiting tables … and telling jokes in a Maine accent. (Which is to say, working with me will be deep — but also filled with laughter!)
6. I’m an author, as well as a conversion copywriter of 15+ years
Writing is in my blood! I wrote a book about Lakewood Theatre, America’s oldest continuously running summer theater, and for years before I went full-time in my coaching business, I had a thriving copywriting side-hustle.
7. I work with a lot of luminaries & brainy types…
Experts who are brilliant (and have the receipts to prove it) … experts who are rule-breakers & wave-makers … experts who shine so bright, I gotta wear shades (I’m talking about YOU … you know that, right?)
Client Love …
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"Jenny helped me move from place of confusion in my business to a point where I knew what to say and how to say it..." —Shelley H.
Jenny’s program was incredible on so many levels. Not only is she a wizard with words and messaging but she also has an uncanny ability to cut to the heart of where you may be out of alignment with what you’re doing.
Her intuition around what you stand for and the ways in which that’s not coming across in your messaging and content is so spot on …
You’d think she’s rummaging around deep in your soul!
With her beautiful blend of intuition and intelligent, practical, down-to-earth copywriting genius Jenny helped me move from place of confusion in my business to a point where I knew what to say and how to say it, to attract women who are so beautifully aligned with what I do that my work feels easy and oh so intuitive.
Thanks Jenny! You’re a messaging genius 🧡
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"Working with Jenny has been one of the very best investments I’ve ever made in my business." —Phyllis W.
I’ve always been a good writer. What Jenny taught me was how to write great COPY. As it turns out? HUGE difference! And it’s made ALL the difference for my business.
Having been in the online space for several years, I knew a thing or two about sharing stories and giving value. But sharing my offers always felt like I was dropping a “Buy My Thing!!!” bomb on story-time at the library.
Jenny taught me an elegant, honest, and seamless way to share what I do so that the RIGHT people GET IT, and make their buying decisions all on their own.
No convincing or twisting myself in knots trying to “position” myself for “the market” - I can simply stay true to the value I KNOW I offer and share it with confidence no matter the outlet or platform.
Great copywriting is timeless.
Working with Jenny has been one of the very best investments I’ve ever made in my business.
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"She helped me illuminate my unique path … and this resulted in me FINALLY getting my first paying client!!" —Evelina Å.
When I first started working with Jenny I felt stuck. I had worked with several business coaches before but I didn’t get support to align my business strategy with my own heart from either of them.
Jenny genuinely believed in me with her whole heart and helped me protect the magic in my work through clarifying my messaging. Even when she shared her perspective on a matter, she always guided me to look within for the answers I needed when making decisions about my business. She helped me illuminate my unique path and find business strategies that were aligned with me — and this resulted in me FINALLY getting my first paying client!!
If you’re looking to attract premium clients simply, elegantly, and with integrity, I highly recommend Jenny as your business & messaging coach.
With her intuitive ability to guide you with honesty (while expressing it in a gentle and sweet way), she leaves you feeling empowered and motivated to make the changes that are needed to get your business the results you are longing for.
Still With Me? May I Ask You A Question?
Can you imagine what might happen if we took your messaging from “getting the job done” to “knocking it out of the park”?
Would you …
Feel confident to step into your next level of thought leadership?
Release any niggling doubts that you might not be fully conveying the vastness & nuanced genius of your work?
Spark your creative fire and ignite a brand new energy in your business?
Know — without a doubt — that your words (finally and sweepingly!) reflect your DISTINCTION and the inestimable value of the transformation you enable … and that they call out to your Exquisite-Fit Clients like a Siren song?
Well, why don’t we find out?!
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"Jenny’s words, Jenny’s copy coaching, and soulful guidance are second to none." —Dagmar K.
There are messaging experts….and then there are MESSAGING MAVERICKS.
Those that get the cellular DNA of who you are, what you stand for, and are able to translate your deepest most soulful vision into words and messages, which in turn creates an actual movement.
Jenny is such a mentor, thinker, and true powerhouse brain to lean into.
As a result of her life-changing mentorship, I have taken my writing from solid to mouth-watering … I have catapulted my message, my voice, and in fact what I stand for in the world.
My new website, Flourish Institute, is a place where healers and practitioners find their true home, and together we are creating sovereignty in healthcare.
Jenny’s words, Jenny’s copy coaching, and soulful guidance are second to none ….
My work and message are ELEVATED now…..and nothing can stop me now to build an army of women’s health specialists around the globe.
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"Jenny helped me stop getting lost in my own brain and get the brilliance put into actual words people enjoy reading." —Jeanne F.
Working with Jenny was amazing ...
Literally what I'd been looking for and needing for ages.
Jenny helped me stop getting lost in my own brain and get the brilliance put into actual words people enjoy reading.
If you want to make an impact, your messaging needs to be on point.
Jenny will get you there and you'll have a blast all the way.
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"I now have clear directions for writing posts that shift my audiences thinking." —Lou H.
Before working with Jenny I felt like I wasn't moving the needle in terms of my social media content or really clear on how I could best position myself as an expert in my field...
I knew after taking part in a free masterclass series that I wanted Jenny's expertise and didn't hesitate to sign up to her programme. Jenny really knows her stuff and not only helped me with my content writing but also helped me get super clear on my audience and programme too.
I now have clear directions for writing posts that shift my audiences thinking, and after being part of Mesmerizing Messaging, also showing them a more personal side to me so they feel like they know me before they reach out!
When a potential new client messages me wanting to learn more about my programme after seeing one of my posts it's thrilling, and knowing I will never run out of things to talk to my audience about is reassuring too!
If you're a coach who wants to nail their niche, refine their offer and learn great copywriting skills so you can stand head and shoulders above the market, Jenny is your woman! I would highly recommend her!
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