About Jenny Oby
Business Mentor & Messaging Strategist To Quietly Ambitious, Gifted High-End Experts
Business simplifier. Former academic. Quirky eccentric. Champion of human creativity. AI minimalist.
Why I do this work
I believe conventional marketing has had too many of us jumping through hoops for too long: chasing too many tactics, posting in too many places, feeling the pressure to constantly be visible.
Further, with the rise of AI, solopreneurs like you are feeling even more overwhelmed … more tools to learn, more tactics to absorb … and can you even stay relevant in the face of all the ‘bots and AI slop flooding the market?! It’s overwhelming.
That’s why my mission is to help transformational experts like you to simplify … to throw out the “should’s” and “must’s” we were all taught — and embrace a simpler, more elegant approach to marketing your high-end business …
One where your ‘Relaxed Marketing’ ecosystem quietly hums along in the background, organically bringing you exquisite-fit clients 24/7 — while you focus on what’s important: depth of craft, human connection, and living the life you dreamt of when you started your business in the first place.
Who I work with
I work with highly intelligent, multi-passionate solopreneurs whose work requires deep focus, emotional presence, or creative energy — and who can’t sustainably operate at “full output” all the time.
Their work is deeply human: They are doctors, therapists, creatives, coaches, educators, and other transformational experts — gifted practitioners who are extraordinary at their craft.
They often describe themselves as “under-the-radar” — down-to-earth experts with high-end businesses. They’re not looking to scale to eight figures; they just want to do good work, and make a good living.
Many are Christians … all are people of principle.
What they have in common is a desire for a more elegant method to manage & market their business — one that supports depth of craft, genuine human connection, and sustainable rhythms of work & rest.
My work helps them to break the chains of social media and begin getting discovered by exquisite-fit clients — so they can create a leaner, more lucrative business that supports depth of craft and capacity for rest & enjoyment of life.
I’m most passionate about …
Aligning my life & my business with my Christian faith.
Creating innovative teaching tools & materials for my clients
Spending time in the natural world and delighting in the creative works of humans (classical art, literature, and music)
Teaching gifted, seasoned experts how to simplify their business, how to write about ‘what they do’ in a way that feels natural (and is respectful of their audience), and how to remain deeply relevant in an increasingly machine-driven world.
Some fun facts about me …
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Old magazine ads! I used to spend hours poring over 1940s Life magazines … and my beloved 8th grade history teacher thought I was studying WWII.
In reality, I was mesmerized by the long-form ads — sorry, Mr. Penley! — which obviously shaped my future destiny as a conversion copywriter & messaging strategist / content coach.
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Stand-up comedy!
No kidding — this introvert / ambivert did stand-up … while waiting tables … and telling jokes in a Maine accent (it’s a real thing).
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Exploring the rocky coasts, enchanting woods, and pristine lakes of my native state of Maine … or perhaps hiking the cactus-lined trails and sun-drenched desert of my adopted (and beloved) Arizona.
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Lakewood Theatre, America’s oldest continuously running summer theater. I’m a hobby deltiologist (old postcard collector), and I used more than 100 of my own early 1900s postcards of Lakewood in the book.
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The “Velvet Hammer”! My ability to firmly (yet oh-so-kindly) guide my clients earned me this nickname, and I embrace it proudly.
Wondering Where To Start?
The foundation for all work with me is in this short course: Relaxed Marketing For High-End Experts.