Marketing Is A Strange Bird.
For many transformational experts, marketing seems at best elusive and complex … and at worst, manipulative & exhausting.
But for the last decade+, I’ve made marketing natural, transparent, simple — and RELAXED. (And not strange at all!)
Want to know how?
Have We Met? I’m Jenny Oby, Dean of The Academy Of Natural & Relaxed Marketing.
I help brilliant experts — doctors, therapists, coaches, creatives, and other transformational professionals — communicate what they do in a way that sounds like them and feels natural to them — so marketing doesn’t feel awkward or hard.
Because, after nearly a decade helping luminary experts clarify their messaging (so they can simplify their marketing)…
I can absolutely assure you that marketing DOES feel “awkward” and “hard” to most experts — and here’s why (hint: It’s not your fault) …
Traditional marketing ‘gurus’ tell you that you “MUST” do X, Y, or Z to get premium clients:
✔️ Webinars & complex funnels
✔️ Publishing & promoting books
✔️ Constant posting on social media
✔️ Endless optimization
>>This is where marketing starts to feel hard.
You’re handed an ever-expanding list of tactics and told success depends on executing them all, often at once.
And here’s the quiet truth most marketers won’t tell you: Most of those tactics aren’t even necessary to attract premium clients.
At the same time, you’re also taught that you “MUST” market in a very particular way:
✔️ Conceal your process while hyping the outcome
✔️ Use “buyer psychology” to persuade (read: manipulate) people into readiness
✔️ Hide your pricing until the “discovery call”
✔️ Use sketchy psychological tactics to “handle objections”
>>This is where marketing starts to feel awkward.
Even if you enjoy certain tactics, the messaging underneath them often feels misaligned with your integrity.
You’re being asked to perform, posture, or withhold information in ways that don’t sit right — especially if your work is rooted in trust, depth, and real transformation.
Marketing “MUSTs” — a “strange bird”, indeed.
After trying soooo many of the “MUSTs”, what really changed everything for me was listening to my own intuition — and doing what came naturally to me:
Clearly laying out my offers in exquisite detail — and then giving my potential clients the respect and time to process that detail and come to a buying decision on their own.
This clarity creates something remarkable: marketing that doesn’t feel like a performance, a masquerade, or a maze of tactics.
Simple, natural, respectful, RELAXED Marketing.
(And thus was born … my Academy Of Natural & Relaxed Marketing. I’m the Dean here. Welcome!)
Still curious how it works? Here’s a quick education in Natural & Relaxed Marketing …
(And how elegant & simple it can be, when you drop all the “MUSTS” and just be clear)
1 - Instead of ‘hunting for prospects’ … you get completely clear on WHO your Exquisite-Fit Client is — the person whose greatest need … matches your greatest gift.
2 - You make them feel deeply seen, heard, and understood by crafting content that speaks to their specific ‘symptoms’ (and how those play out in their life).
3 - Then you help them understand HOW you work your magic … by being completely transparent about your ‘secret sauce’ (including your pricing).
4 - They “GET” how you’re different from anything else they’ve tried … why and how your method works … and (most importantly) why it will work for them.
5 - You also give them the chance to resonate deeply with YOU — your values, your philosophies, your unique stances in the industry.
6 - Because you’ve been so natural, forthright, and transparent in communicating with them … your potential clients can RELAX. They sense that you aren’t manipulating, pressuring, or trying to ‘trick’ them.
7 - Now, they can take all the time they need to consider all you’ve said, process the information, and make an informed buying decision — without any pressure.
THE BEST PART?
When your Exquisite-Fit Clients DO decide to sign on with you …
They approach YOU — eager to pay your premium fees.
They are already 100% on board with your process ...
And they’re ready to do the work to get incredible RESULTS. (And give you incredible testimonials!)
In short, you CLARIFY your messaging … so you can SIMPLIFY your marketing.
(And just like that, the “strange bird” … becomes a RARE bird in the marketing world: Elegant, transparent, respectful, Relaxed Marketing.)
How do I know Relaxed Marketing works? My clients & I do it every day!
I spent years doing all the so-called “musts” — webinars, funnels, posting strategies, and more — only to find that they felt like cages.
When I shifted to a framework grounded in clarity, transparency, and respect — for my clients and myself — I unlocked a business that:
Lands premium clients with ease,
Runs on clarity instead of complexity,
Respects human attention, time, and integrity,
And fits the life I want to live — allowing me to serve FEWER clients, more DEEPLY, for HIGHER FEES.
And if it can work for me, it can work for you.
Ready to make your marketing a RARE bird instead of a ‘strange’ one (I.E., not at all awkward & hard)?
Let’s see how we might work together…
My Philosophies On Business
So often, I see experts “jumping ahead” to advanced or complex marketing strategies (webinars, funnels, podcasting, affiliate) …
Before they’ve solidified the BASICS (messaging, offer, clear & compelling website, lead magnet, email list, organic content).
They’re hoping for the “two in the bush” — instead of capitalizing on the one bird already in their hand. (And it rarely works.)
When we work together … we start with the “bird in the hand” — that is, we look at how we can quickly and easily capture the low-hanging fruit using simple methods to optimize the marketing you’re already doing.
Then … we “architect” your business growth starting with the foundation (the basics!), and working upward from there.
MORAL OF THE STORY: Start simply; grow intentionally.
My clients are brilliant. Luminaries. Trailblazers. They don’t want “cookie cutter coaching” … and they don’t want a coach to do the thinking for them.
You’re unique, and your business is unique … so it makes perfect sense that a customized approach to your business, marketing & messaging is exactly what you need to elevate to the next level.
And that’s exactly what happens when you work with me.
Together, we figure out what works best for YOU — ignoring the marketing trends, fads, “shoulds” and “musts” — and incorporating your natural patterns & preferences in the way you market and manage your business.
MORAL OF THE STORY: Be the RARE bird. You zig. They zag.
For 20 years I was the ‘good employee’ … overworked, underpaid … miserable in my cage.
Entrepreneurship promised freedom ... but the path to entrepreneurship was strewn with “shoulds” and “musts” that felt … well, like a cage.
Doing “all the things” kept me in that cage for a long while …
But once I dropped the “SHOULDs” and “MUSTs” and tuned in to my own intuition … I cracked the code to 20-25 hour weeks.
Now I share my hard-earned lessons to help them forge their own path to freedom (a lot quicker).
MORAL OF THE STORY: Time freedom is everything — and it can be yours.
I’m most passionate about …
Living my life and running my business by The Golden Rule.
Making life & business simpler — and sharing my methods along the way.
Finding ways to make complex ideas easily understood in the teaching materials I create for my clients.
Teaching seasoned experts how to write about ‘what they do’ in a way that feels good, and calls in their Exquisite-Fit Clientele.
Do we have anything in common? (I bet we do!)
MORNING CUPPA: Glengettie Welsh Brew tea
FAVORITE HOBBY: Deltiology (collecting antique postcards)
SUPER POWER: Profiling
NICKNAME: The Velvet Hammer (My coaching style is frank but loving!)
DEGREES: B.S.Ed in Secondary English Education (minor: Aristotelian logic), M.A.Ed. Educational Counseling
PETS: Do you really imagine someone this artsy & academic wouldn’t be The Original Crazy Cat Lady?! (I have Siamese & Tortie cats)
SPECIAL TALENT: Teaching writing (I was a Master Writing Teacher before becoming a business & messaging strategist)
HUMAN DESIGN: No idea. (God created me; I’m not who I am because of some random dates & stars. ;)
AUTHOR OF: Lakewood Theatre (a book about the oldest continuously running summer theater in the country)
RANDOM FACT: I worked my way through college doing stand-up comedy, and even opened for Bob Marley (the comedian, not the singer ;)
“[Jenny] helped me illuminate my unique path and find business strategies that were aligned with me…”
With Jenny you’ll learn how to make sales with integrity, and establish true connections with potential clients (while honoring your boundaries).
Jenny genuinely believed in me with her whole heart and helped me protect the magic in my work through clarifying my messaging. … She helped me illuminate my unique path and find business strategies that were aligned with me — and this resulted in me FINALLY getting my first paying client!!
—Evelina Å.
Ready To Become A “Rare Bird”? Wondering Where To Start?
Visit my Everything Page, which is a handy list of all my current offers, free and paid.