Marketing Is A Strange Bird.
For many experts, marketing seems at best elusive and complex … and at worst, manipulative & exhausting.
But for the last decade+, I’ve made marketing natural, transparent, simple — and RELAXED. (And not strange at all!)
Want to know how?
Have We Met? I’m Jenny Oby, Dean of The Academy Of Natural & Relaxed Marketing.
I’m best known for helping brilliant transformational experts communicate their unique value in a way that sounds like them and feels natural to them …
So marketing and managing your business doesn’t feel awkward or hard.
Because, after nearly a decade helping luminary experts with their marketing …
I can absolutely assure you that marketing DOES feel “awkward” and “hard” to most experts — and here’s why (hint: It’s not your fault) …
Traditional marketing ‘gurus’ tell you that you “MUST” do X, Y, or Z to get premium clients (webinar, podcast, publish a book, complex funnels, constant posting, etc.).
In addition, you’re taught that you “MUST”:
✔️ Tell the ‘what’ and the ‘why’ — but NOT the ‘how’ (be vague about your process)
✔️ Persuade (I.E.: trick) your potential clients using “buyer psychology”
✔️ Make your offer more attractive with umpteen “bonuses” — but hide the price until the discovery call (a.k.a. sales call)
✔️ Handle objections on sales calls with “fast action bonuses” and other high-pressure tactics
✔️ And eleventy million other “persuasion” techniques that you’re taught in every marketing class
And all ^^that^^ is why marketing can feel AWKWARD and / or HARD:
HARD, because some of the tactics you’re told you “MUST” do … may be out of alignment with your natural rhythms, energy, talents, gifts & the way you want to market your business. (And ironically, many aren’t even necessary to win premium clients.)
AWKWARD, because, even if you love some of the ‘tactics’ (webinars, funnels, whatever) … the messaging behind it is off — because you’ve been taught the traditional marketing trickery, which feels out of alignment with your integrity.
And I get it … because in my decade+ of marketing, I’ve considered many of the “MUSTs”, too.
Webinars, funnels, complicated launches, posting in FB groups … you name it. And those tactics that weren’t a good match for me — yeah, they felt awkward and hard. (A “strange bird”, indeed.)
They were either out of alignment with my energy (making them hard to be consistent with) … or they were out of alignment with my integrity (making them a no-go from the start).
What really changed everything for me was listening to my own intuition — and doing what came naturally to me:
Clearly laying out my offers in exquisite detail — and then giving my potential clients the respect and time to process that detail and come to a buying decision on their own.
Simple, natural, respectful, RELAXED marketing.
(And thus was born … my Academy Of Natural & Relaxed Marketing. I’m the Dean here. Welcome!)
Here’s a quick education in Natural & Relaxed Marketing …
(And how elegant & simple it can be, when you drop all the “MUSTS” and just be clear)
1 - Instead of ‘hunting for prospects’ … you get completely clear on WHO your Exquisite-Fit Client is — the person whose greatest need … matches your greatest gift.
2 - You make them feel deeply seen, heard, and understood by crafting content that speaks to their specific ‘symptoms’ (and how those play out in their life).
3 - Then you help them understand HOW you work your magic … by being completely transparent about your ‘secret sauce’ (including your pricing).
4 - They “GET” how you’re different from anything else they’ve tried … why and how your method works … and (most importantly) why it will work for them.
5 - You also give them the chance to resonate deeply with YOU — your values, your philosophies, your unique stances in the industry.
6 - Because you’ve been so natural, forthright, and transparent in communicating with them … your potential clients can RELAX. They sense that you aren’t manipulating, pressuring, or trying to ‘trick’ them.
7 - Now, they can take all the time they need to consider all you’ve said, process the information, and make an informed buying decision — without any pressure.
THE BEST PART?
When your Exquisite-Fit Clients DO decide to sign on with you …
They approach YOU — eager to pay your premium fees.
They are already 100% on board with your process ...
And they’re ready to do the work to get incredible RESULTS. (And give you incredible testimonials!)
In short, you CLARIFY your messaging … so you can SIMPLIFY your marketing.
(And just like that, the “strange bird” … becomes a RARE bird in the marketing world: Elegant, transparent, respectful, Relaxed Marketing.)
How do I know Relaxed Marketing works? My clients & I do it every day!
Remember, I spent a lot of time doing “all the MUSTs”, too ... following the “PROVEN” paths and the “EXPERT” methods.
But I simply don’t have the time (or energy) to ride the revenue rollercoaster of endless launches … or manage complex funnels with eleventy million steps.
The reality is that I want to serve FEWER clients, more DEEPLY, for HIGHER fees …
So I have time (and energy) to spend in the natural world, marveling at God’s creation and enjoying my family.
And when I CLARIFIED my messaging and SIMPLIFIED my marketing — that’s when the MAGIC happened ...
I cracked the code to a beautiful 20-25 hour work week that allows me the time freedom to live my life, and enjoy my work.
And YOU can absolutely do that, too.
Ready to make your marketing a RARE bird instead of a ‘strange’ one (I.E., much less awkward & hard)?
Let’s see how we might work together …
My Philosophies On Business
So often, I see experts “jumping ahead” to advanced or complex marketing strategies (webinars, funnels, podcasting, affiliate) …
Before they’ve solidified the BASICS (messaging, offer, organic content, lead magnet, email list).
They’re hoping for the “two in the bush” — instead of capitalizing on the one bird already in their hand. (And it rarely works.)
When we work together … we start with the “bird in the hand” — that is, we look at how we can quickly and easily capture the low-hanging fruit using simple methods to optimize the marketing you’re already doing.
Then … we “architect” your business growth starting with the foundation (the basics!), and working upward from there.
MORAL OF THE STORY: Start simply; grow intentionally.
My clients are brilliant. Luminaries. Trailblazers. They don’t want “cookie cutter coaching” … and they don’t want a coach to do the thinking for them.
You’re unique, and your business is unique … so it makes perfect sense that a customized approach to your business, marketing & messaging is exactly what you need to elevate to the next level.
And that’s exactly what happens when you work with me.
Together, we figure out what works best for YOU — ignoring the marketing trends, fads, “shoulds” and “musts” — and incorporating your natural patterns & preferences in the way you market and manage your business.
MORAL OF THE STORY: Be the RARE bird. You zig. They zag.
For 20 years I was the ‘good employee’ … overworked, underpaid … miserable in my cage.
Entrepreneurship promised freedom ... but the path to entrepreneurship was strewn with “shoulds” and “musts” that felt … well, like a cage.
Doing “all the things” kept me in that cage for a long while …
But once I dropped the “SHOULDs” and “MUSTs” and tuned in to my own intuition … I cracked the code to 20-25 hour weeks.
Now I share my hard-earned lessons to help them forge their own path to freedom (a lot quicker).
MORAL OF THE STORY: Time freedom is everything — and it can be yours.
I’m most passionate about …
Living my life and running my business by The Golden Rule.
Making life & business simpler — and sharing my methods along the way.
Finding ways to make complex ideas easily understood in the teaching materials I create for my clients.
Teaching seasoned experts how to write about ‘what they do’ in a way that feels good, and calls in their Exquisite-Fit Clientele.
Do we have anything in common? (I bet we do!)
MORNING CUPPA: Glengettie Welsh Brew tea
FAVORITE HOBBY: Deltiology (collecting antique postcards)
SUPER POWER: Profiling
NICKNAME: The Velvet Hammer (My coaching style is frank but loving!)
DEGREES: B.S.Ed in Secondary English Education (minor: Aristotelian logic), M.A.Ed. Educational Counseling
PETS: Do you really imagine someone this artsy & academic wouldn’t be The Original Crazy Cat Lady?! (I have Siamese & Tortie cats)
SPECIAL TALENT: Teaching writing (I was a Master Writing Teacher before becoming a business & messaging strategist)
HUMAN DESIGN: No idea. (God created me; I’m not who I am because of some random dates & stars. ;)
AUTHOR OF: Lakewood Theatre (a book about the oldest continuously running summer theater in the country)
RANDOM FACT: I worked my way through college doing stand-up comedy, and even opened for Bob Marley (the comedian, not the singer ;)
“[Jenny] helped me illuminate my unique path and find business strategies that were aligned with me…”
With Jenny you’ll learn how to make sales with integrity, and establish true connections with potential clients (while honoring your boundaries).
Jenny genuinely believed in me with her whole heart and helped me protect the magic in my work through clarifying my messaging. … She helped me illuminate my unique path and find business strategies that were aligned with me — and this resulted in me FINALLY getting my first paying client!!
—Evelina Å.
Ready To Become A “Rare Bird”? Wondering Where To Start?
Visit my Everything Page, which is a handy list of all my current offers, free and paid.