Captivating Content For High-End Sales
Just 12 weeks to powerfully distinctive, original content that helps you sell more high-end packages on social media, while posting less often — without AI. A flexibly timed hybrid container — with self-led course (ongoing access) + 12 weeks of group coaching (1:1 options also available).
A 12-week, high-touch, hybrid program for transformational coaches, experts & practitioners who want to write original, conversational, captivating content to draw in exquisite-fit clientele, more consistently.
No “A.I” or “hype” required. Sound like YOU in your writing.
Early Bird Bonuses = Must apply & enroll by Sept 15
What if your offers could sell themselves, without the need to hustle, chase, or convince?
You know exactly what to write about (and how to write it), and your posts STAND OUT in the newsfeed full of “A. I.” drivel.
Your authentic voice shines through, the benefits of your offer are crystal clear — and your content (posted just 2-3 times per week) does the “heavy lifting” for you...
Exquisite-fit clients reach out to you after reading your posts, and eagerly ask, “How do I work with you?!”
No frenetic posting on multiple platforms … no arm twisting or ‘following up’ … just clear, compelling content that moves the needle to bring in clients, consistently.
And absolutely NO A.I. — you don’t need it! And in fact, your writing becomes more magnetic to high-end clients looking for real transformation when you don’t use it.
That’s “Captivating Content”. Are you ready to write it?
How I’ll Help You Draw In Premium Clients
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Master Your Messaging For High-End Sales
90-Minute Masterclass & Personal Branding“Messaging” is NOT the same as “Content”. Your Content is like the songs on a radio … and your Messaging is the dial that tunes in the station.
If your “SIGNAL” isn’t tuned in (a.k.a., if your Messaging is “off”) … your content will not land.
In this powerful masterclass (and accompanying Messaging Workbook), I’ll take you through the deep Messaging work required to make your content’s “signal” reach your most exquisite-fit clients.
Using my proprietary Personal Brand Cloverleaf™, I’ll show you how to establish the only FOUR things you need to stand out distinctly in the crowded market — and how to tie these to your Content Pillars, so your content is always ON BRAND.
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The 'Infinite Content Fountain'
Library & PlannerThere are seven distinct content categories you need to write in order to build demand for your premium offering.
I’ll show you my entire A.D.M.I.R.E.D Content Framework, including multiple prompts and “lenses” to write from …
So you never, ever run out of original content ideas to:
Build your personal brand
Call in your most ready-to-invest clients
Position you as the ONLY obvious choice
Additionally, once per week, you’ll receive a detailed digital writing lesson & workbook in your learning portal, with a piece of content broken down into one of my proprietary ‘Writing Patterns’.
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The Writing Salon
Semi-Private CoachingSix times over 12 weeks, we’ll meet or semi-private coaching, where you can bring your writing to get my eyes and loving “red pen” on your work.
Can’t make it live? That’s ok!
Send your work to me in advance, and I’ll review it on the call.
Thursday, Oct 1 @ 1:00-2:30 Eastern
Tuesday, Oct 13 @ 3:00-4:30 Eastern
Thursday, Nov 5 @ 1:00-3:00 Eastern
Tuesday, Nov 17 @ 3:00-4:30 Eastern
Thursday, Dec 3 @1:00-2:30 Eastern
Tuesday, Dec 15 @ 3:00-4:30 Eastern
The Writing Salon calls are recorded and added to your learning portal for ongoing access.
How You’re Supported
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Ongoing Access
All learning materials are housed in my ThriveCart Learn learning portal, and are available with ongoing access.Revisit the recordings and download the Writing Patterns anytime you want.
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Private Telegram Group
During the 12 weeks of the program (Sept 21 - Dec 18, 2026), I’ll open a private Telegram group where you can connect with your peers in between live calls.This is also where I love to drop impromptu audio coaching snippets!
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Optional Upgrade To 1:1
If you desire more support, upgrade to the Platinum Edition, where you and I will work closely together over the 12 weeks.You can submit your writing to me for private feedback, plus get three 90-minute 1:1 sessions.
If you’re a real expert with a real methodology … but high-end clients aren’t signing up as quickly as you’d like…
If you suspect your ideal clients just don’t “get” what you do & how you can help them …
If you know in your deepest soul that your premium offers are where life-changing transformations take place … but you sense that the way you articulate ‘what you do’ could use an upgrade so exquisite-fit clients start approaching you …
I can help!
Let’s spend 12 weeks together, diving deeply into your messaging, and then learning how to write content that is conversational, original (no AI in sight!), and absolutely captivating to the people you desire most to help and serve.
This program is for you if:
You have at least one high-end offer in place ($2k+) that you’ve sold at least a handful of times, and a methodology you’re experienced in
You know you need help explaining “what you do” so the right high-end clients will “GET” it
You recognize that AI writing is making high-end experts like you all sound the same … but you need help figuring out how / what to write so people “get” what you do
This is not for you if:
You’ve never sold a high-end offer or are still working on establishing your body of transformational work
You’re not yet ready to give up your dependence on ChatGPT — even though you secretly know deep down that high-end clients deserve the respect of your authentic writing.
You still think that “training” AI is good enough for your clients to read, because you’re fully booked with clients from AI content
What ‘The Writing Salons’ Are Like …
I attract a lot of smart experts (like you!), and I’m known for my academic style and my deep teaching … while simultaneously taking deep concepts and making them super accessible & actionable.
I’m also known for my small-group, interactive mentoring call where everyone gets attention. And if you want even more support, you can always upgrade to the Platinum 1:1 edition (see next section).
When you come to a live Writing Salon (group coaching call), you’ll get my eyes (and loving “red pen”) on your writing exercises. I deliver my feedback with no nonsense (but a lot of love — they don’t call me “The Velvet Hammer” for nothing.) ;)
Upgrade To The Platinum Edition
The Platinum Edition is designed for those who want direct, 1:1 access to me in addition to the group mentorship. With only 3 spots available, this upgrade gives you the focused support and attention you need to deepen your results. The Platinum Edition includes:
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These 90-minute, 1:1 Zoom sessions are all about deep, personalized work together.
We can use the time to work on messaging, writing, client acquisition, your business model — whatever you need support with — we’ll collaborate to get you the right next steps.
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Have my eyes and gentle “red pen” on your content. Send me your writing to look at and I'll critique / lightly edit via written feedback in Google Docs (where we do our work together) and/or in individualized “walkthrough” videos that you can keep.
Content review available T, W, Th each week (exception: 4th week of any given month).
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Need clarity or extra support as you implement? Have me 'in your back pocket' on Telegram Messenger (like WhatsApp) for personalized support via text or voice chat. I’ll be available T, W, Th each week (exception: 4th week of any given month).
Jenny is a word ninja.
Jenny showed me that firstly my offer wasn’t structured correctly … and that my content should flow from my offer. Then Jenny showed me the ‘Epiphany Post’. I loved it.
My content flowed. Clients also flowed. I raised the investment to work with me. Now I LOVE writing content.
— Greg F.
Working with Jenny was the very best money I’ve spent on my business.
There is no doubt our work together helped prepare me for the incredible work my higher level messaging brought in. My clients know exactly what to expect from our work together because Jenny unlocked the unique writing voice that has always existed inside me and helped me communicate with world.
— Kelsey B.
Why entrust this important work to me?
Hi, I’m Jenny Oby.
I've spent more than two decades working in messaging and conversion copywriting — and nearly a decade helping transformational experts clarify the ideas, positioning, and language that distinguish their work.
My clients are:
High-end experts who curate a deeply human experience for their clients — and who want their marketing to do the same
Coaches & experts with fluctuating time and energy for marketing your high-ticket business
I teach them how to write original content that positively thrums with their unique energy and personality — so they connect on a deep level with their potential clients.
And that’s exactly what we’ll do together in Captivating Content. Won’t you join me?
Frequently Asked Questions
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A: I’d strongly recommend you upgrade to the 1:1 Platinum Edition for $1950. It includes asynchronous coaching via Telegram Messenger, private Loom video feedback on your writing, and three (3) 90-minute 1:1 sessions with me.
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The calls are scheduled for these dates/times:
Thursday, Oct 1 @ 1:00-2:30 Eastern
Tuesday, Oct 13 @ 3:00-4:30 Eastern
Thursday, Nov 5 @ 1:00-3:00 Eastern
Tuesday, Nov 17 @ 3:00-4:30 Eastern
Thursday, Dec 3 @1:00-2:30 Eastern
Tuesday, Dec 15 @ 3:00-4:30 Eastern
Can’t make it live? That’s ok! Send your work to me in advance, and I’ll review it on the call.
The Writing Salon calls are recorded and added to your learning portal for ongoing access.
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A: Going to miss a call? Email your work to me ahead, and I’ll review it on the call. You can watch on the replay.
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A: While the “live” program is 12 full weeks, you can go at your own pace. If you don’t complete the course portion within the 12 weeks, remember, you have lifetime access to the learning materials.
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A: In all transparency, I’m not sure. It just depends on the market and demand. If I do run it again, it will likely not be until a year from now. (I generally run my 12-week programs just one time per year.)
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A: You don’t, and neither do I. 😘 What I DO know … is that my gift is helping experts like you to clarify & communicate your unique value — so your marketing doesn’t feel so hard. I’m committed to teaching you everything I can over the next 12 weeks; the rest is up to you.
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I suppose it’s my ability to firmly (yet oh-so-kindly) guide my clients …
Along with my “Loving Red Pen” that delivers very direct writing critiques … but with so much love and gentleness!
When you join me in Captivating Content, you’ll get my experienced eye on your work, and my direct writing feedback.
Pricing & Enrollment Details
CORE EDITION
(Self-Led + Semi-Private Coaching)
$950
A hybrid, semi-private container (part course, part group coaching) where you learn the Relaxed Organic Marketing content + access to monthly group coaching for 12 weeks
WHAT’S INCLUDED:
Attend up to SIX (6) “Writers Salon” Small Group Coaching Calls — Bring your work for my critique to The Writers Salon.
A.D.M.I.R.E.D. Content ™ framework, in lessons dripped out over 12 weeks (starting Sept 21, 2026)
Ongoing access to the programme course materials
Payment plans available upon request.
PLATINUM EDITION
(Private 1:1 Work With Me)
$1950
A private 12-week, 1:1 container where you and I work closely together to upgrade your messaging, master the Relaxed Organic Marketing content, and
WHAT’S INCLUDED: EVERYTHING IN CORE, PLUS:
Three (3) private 90-minute 1:1 sessions with me
Detailed feedback on all your work, via Loom video and/or in our Google Docs shared folder
Direct access — Asynchronous support via Telegram Messenger
BONUS: The Offer Letter Masterclass — Learn how to sell high-end from a simple Google Doc, without sales pages or sales calls.
Payment plans available upon request.
Working with Jenny has been one of the very best investments I’ve ever made in my business.
Jenny taught me an elegant, honest, and seamless way to share what I do so that the RIGHT people GET IT, and make their buying decisions all on their own.
— Phyllis W.
If you’re looking to attract premium clients simply, elegantly, and with integrity, I highly recommend Jenny.
She helped me illuminate my unique path and find business strategies that were aligned with me.
— Evelina Å.
