A Self-Led Copywriting Course For Coaches & Experts Who Rely On Content Marketing To Attract High-Calibre Clientele:
Captivating Content
Amplify The “Attraction Factor” Of Your Posts – So You Magnetise 5-Star Clients With Your Writing (Simply & Elegantly)
Course Available Instantly With Lifetime Access.
“I’ve always been a good writer. What Jenny taught me was how to write great COPY. As it turns out? Huge difference! And it’s made ALL the difference for my business.” —Phyllis W.
When You Create Distinctive Content That Consistently Demonstrates The Unique Value You Radiate In The World …“Selling” Becomes Redundant.
If you’re a coach, doctor, therapist, healer, or other transformational expert, and you rely on content marketing to connect with clients …
Then learning to write stand-out content is the single most important skill you can learn in your business. Hands down.
When you do it right, your Exquisite-Fit Clients naturally approach you to ask, “How do we work together?!”
But so many coaches & experts are at a loss when trying to create content. (And I get it! You’re an expert at what you do … no one expects you to naturally know how to market that.)
In this self-study course, I draw on my 20+ years teaching writing (and ‘doing’ copywriting) to show you the SIMPLEST, most effective way to write DISTINCTIVE content that almost NO other experts are writing …
So you can drop all the “busy work” that’s not getting you a return on your time …
And instead, write just 2-3 posts per week on social …
So You Can Draw In Your Most Ready-To-Invest, Premium Clientele.
Here’s What You’ll Learn:
MODULE 1 — Tap Into Your Unique Writing ‘Voice’
Establish your writing foundation with two powerful exercises (usually reserved for my 1:1 clients) to help you connect to your unique writing ‘voice’ — so your authentic energy shines through all your posts, and your content has a cohesive ‘brand identity’ that helps your Exquisite-Fit Clients “GET” what you do.
MODULE 2 — Establish Your Expertise (With Distinctive Posts)
The coaching & consulting market is saturated — and most coaches & experts don’t know how to STAND OUT in the ‘sea of sameness’, while simultaneously establishing themselves as an authoritative expert in their sphere.
I’ll teach you my legendary ‘EPIPHANY POST’ — a totally distinctive type of content that almost NO experts are using. Additionally, I’ll show you how to write a post that DEMONSTRATES “what you do”. (This is an approach that flies in the face of ‘traditional’ marketing. And that’s why it works.)
You’ll be able to use my flexible templates to create posts that become a “binge-able” collection of elegant “sales assets” that pre-sell and pre-qualify your Exquisite-Fit Clients — so your content works for you 24/7 to draw in your most elevated, ready-to-invest clients! (Even if ALL you do is post 2-3x per week.)
MODULE 3 — Make Your Offer An Easy ‘YES!’
“DM me for more” isn’t “making an offer”. With the sophistication of the market, you need to spell out your offer — and make it distinctive, as well as a “must have NOW”! Why and how is it different from anything else your client has tried? Why should she choose YOUR solution over any other choice she has, including doing nothing?
In this powerful module, you’ll get my acclaimed ‘OFFER POST’ template, so you can articulate your Offer in a way that makes it tangible (and highly desirable), while also conveying the depth & uniqueness of your work, and the nuances that differentiate it in the market — so you become the obvious choice to your Exquisite-Fit leads.
(No matter how complex, intuitive, unique, or bespoke your work is.)
MODULE 4 - Write Posts That Create Deep Bonds With Your Exquisite-Fit Clients (And Draw Them In Like Bees To Honey)
In a world filled with “glitzy gurus”, pushy bro-marketing, copycats, and Artificial ‘Intelligence’ … your potential clients crave authenticity. They crave humanity. They crave YOU. They want to hear your voice … feel your energy … and read your words. (Not “A.I.” words.)
What your Exquisite-Fit Clients are searching for … is a personal brand they deeply resonate with. Exquisitely expressed, magnetic personal brands are those experts who are not just sharing the “typical content” we all learned to write …but who are also articulating their deeper values, philosophies, opinions, perspectives, and thoughts/reflections about their industry.
And THOSE are the posts that get the inbound requests: “Hey, I’ve been reading your work for a few months now, and it’s time … how can I work with you?” or “I totally resonate with your values about X. You work with people on their messaging and content, right? Do you have any openings?”
In this module, I’ll round out the “Authority-Building” and “Offer Transparency” posts from the previous modules by teaching you how to write my A.D.M.I.R.E.D. Content Types — the seven core content types that build authority, affinity, and thought leadership.
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CAPTIVATING CONTENT Self-Study Course (Lifetime Access)
✔Captivating Content Lessons (Lifetime Access, Including Updates) – Four modules that break down the three phases of writing you need to sell your high-end coaching program or service — simply, elegantly & organically, without ‘hypey’ copywriting, scarcity, or other bro-marketing tactics.
✔The Captivating Content Writing Templates (Lifetime Access, Including Updates) – You’ll get a sampling of my highest-performing, super flexible Writing Templates designed to move the needle quickly in calling in your most ready-to-invest clientele.
This is DISTINCTIVE writing that almost NO experts are using!
INVESTMENT:
$555 paid in full
Here’s What You’ll Learn:
Why you may be getting a lot of “likes” and comments (but not as many reach-outs as you’d like) — and how to fix that
The three elements you must doggedly repeat in every piece of your content (if you want your most ready-to-invest clients to fully grasp the value of “what you do”)
How to write an Opening Line that will instantly hook your highest-calibre clientele
One of my legendary “EPIPHANY POST” templates (that you can flexibly adapt to your own ‘voice’) — that will instantly establish your authority and expertise
Why it’s vital to share the “HOW” of your process (your Unique Transformative Methodology) instead of just the “What” & “Why” — and exactly how much “how” to share
My acclaimed “OFFER POST” template — which my clients and I use to regularly call in pre-qualified and pre-sold clients who approach us to ask, “How can we get started?!”
Plus lots more of the “secret (writing) sauce” that has helped my clients SIMPLIFY high-end client attraction down to 2-3 posts per week …
Includes 12+ lessons plus downloadable Writing Exercises, Templates & Prompts normally reserved for my 1:1 writing intensive clients. (Shhhhhhh…)
Have We Met? I’m Jenny Oby.
I'm an expert in alluring messaging, distinctive positioning, and refreshingly simple organic marketing — and I help down-to-earth, luminary experts (like you!) to unlock your most powerful writing voice — so you can authentically articulate your uniqueness & brilliance … and use your writing voice to call in high-calibre clients simply & elegantly.
See you inside the Captivating Content Accelerator!
What My Clients Are Saying…
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Kelsey Banfield
Working with Jenny was the best money I've ever spent on my business. She invested the time in learning about my offers and studied my voice in order to help me use it more constructively.
Her lessons and feedback were never prescriptive, instead it felt like I had my own private messaging tutor who understood me so completely there was no way I could go wrong.
As my business has grown and matured Jenny has helped ensure that my mindset remains strong and prepared for each new level I encounter.
There is no doubt our work together helped prepare me for the incredible work my higher level messaging brought in.
My clients know exactly what to expect from our work together because Jenny unlocked the unique writing voice that has always existed inside me and helped me communicate with world.
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Greg Fearon
Jenny is a word ninja …
Who has created a new lover for writing copy.
I hated content writing, like my own content for my own business … was a chore. I’d look at blank page wondering what to write to get clients.
So I found Jenny ironically from one of her ‘Epiphany Posts’ and I was in love. I wanted to write like that.
Jenny showed me that firstly my offer wasn’t structured correctly … how to embrace my own work and that my content should flow from my offer.
Then Jenny showed me the ‘Epiphany Post’. I loved it.
My content flowed. Clients also flowed.
I raised the investment to work with me.
Now I LOVE writing content.
Other Coaches are now asking me to write posts for them.
Jenny is a magician … so supportive and her program is FIRE.
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Lou Hynes
Before working with Jenny I felt like I wasn't moving the needle in terms of my social media content or really clear on how I could best position myself as an expert in my field...
I knew after taking part in a free masterclass series that I wanted Jenny's expertise and didn't hesitate to sign up to her programme. Jenny really knows her stuff and not only helped me with my content writing but also helped me get super clear on my audience and programme too.
I now have clear directions for writing posts that shift my audiences thinking, and … also showing them a more personal side to me so they feel like they know me before they reach out!
When a potential new client messages me wanting to learn more about my programme after seeing one of my posts it's thrilling, and knowing I will never run out of things to talk to my audience about is reassuring too!
Want To Have A Little Chat Before You Drop Those Shekels?
No worries! Drop me a line on Facebook by clicking below. (You can also message me on Telegram using the button in the lower right corner of this website.)
Looking For A Little More Support Than A Self-Study Course? Try One Of These Options …
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Exquisitely Expressed AUDIT
Comprehensive Messaging & Positioning Audit With Bespoke Guidance & Direct Access Support
Includes Bespoke Blueprint To Elevate Your Online Presence. Delivered In A 2-Hour, 1:1 Intensive With Me Personally.
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Exquisitely Expressed ESSENTIALS
Create, Elevate, Or Pivot The Foundational Infrastructure & Copywriting Assets To Sell Your Premium Package Simply, Elegantly & Organically
3-Month, 1:1 Mentorship To Solidify The Essentials In Your Business
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Exquisitely Expressed AMPLIFIER (Content Intensive)
Simplify High-Calibre Client Attraction & Create Staggering Inbound Demand For Your Soul’s Work By Writing Just 2-3 Distinctive Posts / Week
3-Month, 1:1 Writing Intensive In Crafting Authentically Magnetic Content (Without Using A.I.)