Getting ‘Likes’ And Comments
You’re getting a lot of “likes” and “comments” (but not as many reach-outs as you’d like) because your vague language and ‘coaching cliches’ are positioning you as a just another “Helpful Expert” …
Instead of positioning you as an exquisitely one-of-a-kind expert with a powerhouse program unlike anything else out there.
Your readers (while they are ‘cheering you on’) … are having a difficult time discerning:
How you are different from experts they (mistakenly) perceive do the same thing that you do, and
What the tangible benefits would be from working with you.
You’re also posting a lot of ‘inspirational’ content (quotes, memes, shares, etc.).
This not only muddles your message … it also dilutes the potency of your brand, because your audience isn’t feeling the ENERGY and authenticity of YOUR deep wisdom, YOUR genuine regard for them, and YOUR unique perspectives.
^ Me on a Uniqueness Unveiled Audit yesterday, where I walked my client through a 2-hour session critiquing her content, brand messaging, and positioning.
> Client: Yikes. Yep. Ok, where do we go from here??
Moral Of The Story:
Clarity, specificity, and authenticity should be your guiding principles regarding content – especially now, when so many experts are outsourcing and/or utilizing AI to generate content.
Your audience can FEEL your energy in your (original) written words …
And when you combine that with VIVID language that clearly illustrates how you work, and how you are DISTINCT …
Your soul-aligned clients will naturally be moved to action (not just “liking” and commenting).
