Clarify Your Messaging. Simplify Your Marketing.
Command Premium Prices For Your Soul’s Work.
Welcome to The Academy Of Natural & Relaxed Marketing™ — For quietly ambitious, seasoned transformational experts who want their high-end business to support depth of craft, genuine human connection, and sustainable rhythms of work & rest.
Feeling like the “best kept secret”?
If you’re like most of the doctors, therapists, artists, academics, and other seasoned coaches & experts I work with …
You’ve built real expertise. You get incredible results.
And yet …
You’re trying to explain value that should be self-evident — but somehow isn’t.
Your messaging feels muddled
Potential clients don’t understand what you offer
You’re not sure how to distinguish yourself from your competition
You’re not alone …
The problem is that you’re just TOO CLOSE to your own work.
As an expert, you’re extremely well-versed about “what you do”. So it should be easy to explain the value of your transformational process to potential clients, right?
Unfortunately, when it comes to messaging, what’s deeply obvious to you as the expert … can be confusing to others. (I call this The Expertise Trap™.) And when your audience is confused, fewer potential clients reach out — so you feel like you have to do more, say more, or get louder to be noticed.
You end up juggling too many tactics … publishing too much content …
And this leaves you feeling scattered — or like you’re spending too much time on marketing. (Hint: You are.)
Your transformational work requires deep focus, emotional presence, creative energy …
You don’t have time for strategies that assume constant visibility or churning endless content.
My job? To help you clearly articulate your message and your value — so you can sell more, doing less.
The result? Everything downstream gets easier:
-
Your Value Is Clear
Your most Exquisite-Fit Clients finally “get” the value of what you do — which allows you to serve fewer clients, more deeply, for higher fees. This creates the conditions where your deepest and best work can actually be done. -
Content Is Connection
Your content ceases to be a ‘chore’ — and instead becomes a creative, iterative expression of your life’s work, written with your own voice (not Ai). Your brand becomes magnetic, and your marketing is about genuine human connection. -
Sustainable Work Rhythms
You can design a simpler, elegant business model that supports predictable rhythms of work & rest — with fewer client-facing days and space intentionally preserved for thinking, creating, and resting.
For over a decade, I’ve helped experts just like you to CLARIFY their messaging, so they can SIMPLIFY their marketing, and design a business that supports depth — not depletion.
Should we be talking?
Have We Met? I’m Jenny Oby, Dean of The Academy Of Natural & Relaxed Marketing.
I’m best known for helping brilliant transformational experts communicate their unique value in a tangible way that sounds like them and feels natural to them — so marketing doesn’t feel awkward or hard.
I’m also the creator of The High-End Expert® — where I teach doctors, therapists, coaches, artists, course creators, and other down-to-earth experts with high-end businesses how to craft a streamlined, sustainable business flow selling more premium packages to top-tier clients.
How did I get here?
It’s actually quite the story …
Wondering Where To Start?
Visit my Everything Page — a handy list of all my current offers, free and paid.
What Is Relaxed Marketing? (You may be asking)
Relaxed Marketing™ is my methodology for helping The High-End Expert® clarify their messaging, simplify their marketing, and amplify what matters most in their business — human connection, depth of craft, and sustainable rhythms of work and rest.
It’s For Experts Who Want Business To Be:
R — Restful — Time for savoring life & family
E — Elegant — The antidote to bro-marketing
L — Lean & Lucrative — No sprawling, profit-gobbling systems or teams
A — Artistry — Mastery of your craft is a priority; ‘shortcuts’ don’t appeal
X — eXpressive — Your content is a creative, iterative expression of your life’s work (not A.I. slop)
E — Energetically Sustainable — You do business on your terms
D — Deeply Human — Your marketing, like your business, curates a deeply human experience for your clients
Read more about the Relaxed Marketing philosophy here:
“One of the very best investments” she’s made in her business…
Jenny taught me an elegant, honest, and seamless way to share what I do so that the RIGHT people GET IT, and make their buying decisions all on their own.
No convincing or twisting myself in knots trying to “position” myself for “the market” — I can simply stay true to the value I KNOW I offer and share it with confidence no matter the outlet or platform. …
Working with Jenny has been one of the very best investments I’ve ever made in my business.
—Phyllis W.
Why “The High-End Expert®”?
At the Academy Of Natural & Relaxed Marketing, “high-end” isn’t a price point — it’s a business model.
And my ‘motto’ — “Serve fewer clients, more deeply, for higher fees” — isn’t about exclusivity or ego.
Rather, it’s how we create the conditions where your best work can actually be done.
Our work together won’t focus on “how much money” you can make, or “how fast you can scale”. Instead, we’ll clarify your messaging & simplify your marketing so you can design a business with choices:
How many clients you serve
How deeply you engage
How your time and attention are structured
For many of my clients, that results in a rhythm that looks something like three client-facing days per week, with one week off per month — space intentionally preserved for thinking, creating, and resting.
If you just felt yourself exhale, it might be time to explore how I can support you.
100% Human Pledge
This website and the content was lovingly designed and crafted by a human (me!), for humans — without A.I. This is not because tools are inherently wrong, but because my work (like yours) is deeply human — and I believe that language should be, too.
The kind of messaging that builds resonance and abiding trust cannot be generated by volume or automation, because language is not a “mechanical output”. It carries your wisdom, your experience, and the subtle nuances that only an expert who has embodied his or her craft can articulate.
It emerges through deep listening, careful thinking, and viewing content creation not as a “chore” that “has” to be done — but as the clear and joyful expression of your life’s work.
When you work with me, we focus on human-centered clarity first.
We slow down. We clarify. We deliberately and intentionally choose words that reflect the intelligence, integrity, and nuances of what you actually do — and your differentiation in the market.
This is craft — not content churning — and it’s designed to make your humanity your secret weapon in a world increasingly dominated by machines.
Who Is ‘Relaxed Marketing’ For?
Your work is deeply human. And human work has rhythms.
Many of the experts I work with experience fluctuating energy — not because something is “wrong,” but because their work is exacting in ways that aren’t always visible.
The ‘Relaxed Marketing’ approach tends to resonate most with high-end experts whose work is meaningful — and demanding:
-
Your work requires deep focus, emotional presence, or creative energy — and you can’t sustainably operate at “full output” all the time
-
You juggle multiple callings (clients, family, teaching, ministry, leadership) and need your business to respect that reality
-
You’re weary of too many “tactics” not moving the needle — and strategies that assume constant visibility or churning endless content
-
You want a business model that supports depth of craft, lean & lucrative design, and capacity for rest — not perpetual performance
“Clarifying your messaging and simplifying your marketing” isn’t just about efficiency.
It’s about designing a business that continues to work even when your energy, attention, or availability is unpredictable — so you can live life without worrying about dips in revenue.
If this resonates with you … and you know you need to clarify, simplify, and design a more intentional approach to business …
Explore how I might support you.
“There are messaging experts … and then there are MESSAGING MAVERICKS.
Jenny is such a mentor, thinker, and true powerhouse brain to lean into.
As a result of her life-changing mentorship, I have taken my writing from solid to mouth-watering … I have catapulted my message, my voice, and in fact what I stand for in the world.”
—Dagmar K.
A few things you should know about me …
-
Old magazine ads! I used to spend hours poring over 1940s Life magazines … and my beloved 8th grade history teacher thought I was studying WWII.
In reality, I was mesmerized by the long-form ads — sorry, Mr. Penley! — which obviously shaped my future destiny as a conversion copywriter & messaging strategist / content coach.
-
Stand-up comedy!
No kidding — this introvert / ambivert did stand-up … while waiting tables … and telling jokes in a Maine accent (it’s a real thing).
-
Exploring the rocky coasts, enchanting woods, and pristine lakes of my native state of Maine … or perhaps hiking the cactus-lined trails and sun-drenched desert of my adopted (and beloved) Arizona.
-
Lakewood Theatre, America’s oldest continuously running summer theater. I’m a hobby deltiologist (old postcard collector!), and I used more than 100 of my own early 1900s postcards of Lakewood in the book.
-
The “Velvet Hammer”! My ability to firmly (yet oh-so-kindly) guide my clients earned me this nickname, and I embrace it proudly.
-
Profiling. (Yep … I can see deep into your soul.) But I only use my powers for good! ;)
Why Should You Learn From Me?
-
I’ve forged my own path in business for over a decade … and I’m known for helping my clients innovate unconventional solutions that work for them (even if it goes against what the “gurus” say).
In my world, “cookie cutter” only comes out when baking. ;)
-
In an increasingly machine-driven world, I teach my clients how to write content WITHOUT using A.I. — and they tell me it’s never been easier!
Your authentic voice becomes your secret sauce for magnetizing Exquisite-Fit Clients
-
Whether it’s cutting through a tangle of ideas, words, or business strategies … my gift is helping you clarify what’s important — so you can simplify your approach.
Less overwhelm … more momentum.
If your marketing isn’t translating into a steady flow of premium clients…
Then your messaging isn’t doing justice to your GENIUS.
You don’t need more marketing. You don’t need louder marketing.
You need words that carry weight — and a rhythm of working that leaves room for what’s important to you.
And that’s what you’ll find with the Relaxed Marketing approach.
If you’re ready to clarify your messaging, simplify your marketing, and start calling in the elevated clientele who see the value in the transformation you offer … you’re in the right place.