3-Day Writing Workshop For Coaches & Experts, January 21-23 ($47)
Relaxed Marketing On Facebook
Write Powerfully Distinctive Content That Makes It Clear ‘What You Do’ — So You Sell More High-End Packages (While Posting Less Often)
A 3-day content writing workshop for transformational coaches & experts who want more clients, more consistently — while doing less.
Put an end to all the ‘busy work’, and get ready to do less ‘marketing’ — by writing more potent content. Transform your approach to content writing in just 3 days … and start calling in clients eager to work with you (without all the hustle). Starts January 21.
(CLOSED FOR ENROLLMENT)
What if your offers could sell themselves, without the need to hustle, chase, or convince?
That’s exactly what becomes possible when you CLARIFY your messaging — you can SIMPLIFY your marketing!
Imagine this: You know exactly what to write about, posting just 2-3 times per week on Facebook (or the platform of your choice) — and your content does the “heavy lifting” for you ...
Exquisite-fit clients reach out after reading your posts, and eagerly ask, “How do I work with you?!”
No frenetic posting on multiple platforms … no arm twisting or ‘following up’ … just clear, compelling content that moves the needle to bring in clients, consistently.
That’s “Relaxed Marketing”. (Can you feel the calm in your bones?)
Let’s be honest — you know your offerings are where real transformations happen … but you suspect that the way you talk about “what you do” needs refining.
You suspect your ideal clients just don’t “get” what you do & how you can help them … Or perhaps your content is ‘blending in’ or getting lots of ‘cheerleaders’ … but not as many high-end clients as you’d like are engaging or reaching out.
Meanwhile, you’re trying to do “all the things” (webinars, IG, podcasts, networking, challenges) — most of which feel out of alignment and like you’re just spinning your wheels. It’s frustrating, because you’re a seasoned expert and you know you can help your ideal clients — if they could just “see” how you can help them!
Relaxed Marketing On Facebook is going to put a stop to the madness and help you focus on what really moves the needle in your business (in a super laid-back way): Your messaging & content.
Here’s What We’ll Cover Each Day
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Day 1: Writing About "What You Do" (Pt. 1)
Tuesday, January 21 @ 1pm Eastern
We’ll refine your messaging by getting to the striking core of “what you do” — and we’ll strip away all the jargon & “coachy talk” that’s keeping that hidden from your readers.
You’ll learn a simple framework to demonstrate your expertise in a way that highlights your unique differentiators — so your potential clients see how you’re different (and the obvious choice).
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Day 2: Writing About "What You Do" (Pt. 2)
Wednesday, January 22 @ 1pm Eastern
The purpose of your content (contrary to what everyone else is teaching) is NOT to “solve problems” or “give value” in your content. The purpose is to shift beliefs!
In this eye-opening workshop, I’m going to show you a framework to give your readers lightbulb moments that position you as the authority they want to buy from … and we’ll sketch out months’ worth of ideas to write about (without needing A.I.)
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Day 3: Writing About Your Offer
Thursday, January 23 @ 1pm Eastern
I’m going to show you how to translate your transformational “secret sauce” into language that makes sense to your most ready-to-invest clientele (even if you have a complex methodology), and …
You’ll create a simple “sales asset” that does the selling for you. The benefits of working with you become instantly obvious. Objections vanish, and clients eagerly reach out to you.
What’s Included With Your $47 Ticket
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3 Live Workshops
Three (3) 90-minute, interactive Writing Workshops, live on Zoom.Each day, we’ll learn a specific writing technique, supported by an exercise or template to spark your creativity.
These are practical, actionable writing exercises to help you call in more clients.
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7-Day Replay Access
7-day replay access (with opportunity to upgrade to lifetime access for a modest fee).Can’t make one or more of the classes? Watch at your leisure for a full week afterwards.
All learning materials are also available to download from Googld Docs for 7 full days.
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Writing Templates
You learn best by doing!The workshops will include powerful writing exercises to help you shift your content quickly.
You’ll also walk away with flexible templates you can adapt to sound like you — and use over and over again.
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Optional Upgrade ($33)
VIP upgrade includes:
Live Class (Tues, Jan. 28 @ 1pm EST): “Optimize Your FB Profile To Sell More, Without Being ‘Sales-y’” … plus
Live Hot Seat Coaching (Wed, Jan. 29 @ 1pm EST): Bring a piece of writing for my critique!
+ Lifetime access to all materials & replays (3 workshops + 2 VIP classes)
What My Workshops Are Like …
I’m known for my academic style (I attract a lot of smart experts — like you!) … and my deep teaching … while simultaneously taking deep concepts and making them super accessible & actionable.
I’m also know for my intimate, small-group, interactive workshops where everyone gets attention.
In fact, spaces are limited so that you’ll get my eyes (and loving “red pen”) on your writing exercises. I deliver my feedback with no nonsense (but a lot of love — they don’t call me “The Velvet Hammer” for nothing.) ;)
Why Learn Content Writing From Me?
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I live an unconventional life …
And I run my business the same way! For the past 8 years, I’ve forged my own unique path in the entrepreneurial world (and I encourage my clients to do the same).
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My clients tell me I have an ‘uncanny knack’ to really seeing their genius … and finding the words that (finally!) do justice to the depth of their work.
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As an introvert / ambivert & HSP, I need to keep my business as simple as possible to accommodate my unpredictable energy levels.
I’ve innovated dozens of ways to simplify my business … while multiplying my impact & income. I’ll teach them to you, if you’d like!
This Workshop Series Will Help You …
Clarify your messaging, refine how you talk about your offer, and learn how to write distinctive content …
So you can:
Engage the right people with compelling content,
Attract exquisite-fit clientele eager to work with you, and
Sell your high-end offer more often & more easily.
Without:
Posting a million times a day on multiple platforms
Paid ads or overwhelming tech
Any other complexity in your business
Hey there! I’m Jenny Oby.
My clients are:
High-end experts who curate a deeply human experience for their clients — and who want their marketing to do the same
Coaches & experts with fluctuating time and energy for marketing your high-ticket business
I offer them:
Premium Messaging & Content Coaching
Stunning Squarespace Website Design / Refresh & SEO Copywriting
A Simpler, Calmer Approach To Business & Marketing
Let’s design marketing assets that are always working — even when you’re not — calling in exquisite-fit clientele simply, elegantly, and organically.
