Custom Squarespace Website Design & Copywriting
Simple, elegant, clearly written websites for non-techy transformational experts who don’t want to DIY it — but who do want more premium clients.
Let’s build a website that does justice to your genius.
For transformational coaches, experts, doctors, therapists & creatives who know they could (or should) be enrolling more high-end clients — with less effort, time, and energy.
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Your Value Is Obvious
Your most Exquisite-Fit Clients finally “get” the value of what you do — which allows you to serve fewer clients, more deeply, for higher fees. This in turn creates the conditions where your deepest and best work can actually be done. -
Content Is Connection
Your content ceases to be a ‘chore’ — and instead becomes a creative, iterative expression of your life’s work, written with your own voice (not Ai). Your brand becomes magnetic, and your marketing is about genuine human connection. -
Sustainable Work Rhythms
You can design a simpler, elegant business model that supports predictable rhythms of work & rest — with fewer client-facing days and space intentionally preserved for thinking, creating, and resting.
The Essentials Package
Up to five pages, fully optimized for SEO + GEO (Ai searches) and streamlined mobile display. Includes up to two revisions. No monthly fees — you can edit yourself.
INCLUDED:
Custom design (no templates)
You provide the content; I’ll provide light copy editing for clarity & natural flow
Stock photo fillers to fill visual gaps (chosen to complement your brand)
Use of your brand font and color palette (or a selection that aligns with your brand personality)
Custom icons so your pages are balanced (verbal and visual information)
Streamlined client inquiry process to encourage
Image compression for faster site loading time
Basic SEO and GEO so your site gets found by the right potential clients
Includes 404 page, Privacy Policy page, Contact page (not counted toward the main page count)
Custom tutorial video for you to keep (learn basic site editing & specific bespoke features)
YOU’LL ALSO BENEFIT FROM:
✔︎ 20 years of conversion copywriting and a decade of organic content coaching & business mentoring
✔︎ A white-glove pre-project research process & organized project process
✔︎ Clear communication & custom support videos to be sure we’re on the same page
ADDITIONAL OPTIONS:
✔︎ Add extra pages starting at $350/page, depending on length of content.
✔︎ Additional services can be added to your project (ex. Acuity scheduling integration, visual branding, quiz integration, lead magnet design, and more). Contact me with questions.
PLATFORM:
Squarespace 7.1 Fluid Engine Editor
POST-LAUNCH SUPPORT:
✔︎ Custom tutorial video for you to keep (learn basic site editing & specific bespoke features)
✔︎ 30 days of unlimited email tech support from me
AVERAGE COMPLETION TIME:
Typically 3-4 weeks, but customized to your project.
INVESTMENT: $6500
The Platinum Package
We’ll spend extra time clarifying your brand’s voice and your ideal marketing channels so you feel confident promoting your business after your website has launched.
If you’ve been in business for a few years, you know how it goes. Your ideas evolve, your offers shift. And before you know it, your website has become a digital bramble patch of overgrown services, outdated copy, and duct-taped design.
This package is for solo (and soulful) business owners who are ready to breathe new life into their work but don’t want to feel overwhelmed, mapping everything out alone. If you’ve been a student of online marketing bootcamps or copywriting programs and left them half-finished because they just weren’t your thing, my personalized attention, structure, and support may be just what you’ve been craving.
As your guide, I’ll share practical insights and exercises drawn from more than a decade of experience launching websites for nearly every kind of business — from horse whisperers to hospital consultants, from authors to attorneys. You’ll get the same thoughtful strategy, creative TLC, and streamlined systems my clients rave about.
Up to eight pages, fully optimized for SEO + GEO (Ai searches) and streamlined mobile display. Includes up to two revisions. No monthly fees — you can edit yourself.
INCLUDED:
Four Back-to-Back Marketing Workshops
You and me — four days in a row, one hour at a time (or two days in a row, two hours at a time).I’ll guide you through the fundamentals of a strong marketing foundation: defining your niche, understanding your client persona, clarifying your business model, highlighting your differentiators, and crafting your core message.
Even if you’ve been in business for a while, revisiting the basics is a powerful way to take inventory and realign. If you love what you do but “hate” marketing, these workshops are often a turning point — you’ll discover how to promote your work without feeling fake or salesy.
The insights we uncover here become the bedrock of your brand, website, and messaging.
Content Strategy Guide (for SEO & AIO)
Core keyword sets and blog topic suggestions for maximum visibility.Copy Guidebook
Based on our foundational work in the Marketing Workshops, you’ll use a guided workbook to write the first draft of your website copy. I’ll take it from there and finesse it, giving it the final strategic polish for better performance.Logo & Brand Design
A gorgeous website deserves an equally beautiful brand. The Partner Package includes a full brand kit: several versions of your logo, a defined font family, a color palette, and an easy-to-use brand style guide. I’ll load your brand kit into Canva and include three collateral pieces of your choosing (business card design, social media header, Google Doc header, etc.).3-Page Subscriber Freebie + Subscriber Onboarding Sequence
We’ll strategize your next-best subscriber funnel and design a three-page freebie, complete with thoughtful post-subscriber welcome automation that invites newcomers to take the next step with you. Your freebie design will be created in your Canva account and can be repurposed as a template for future freebies.Up to 8-Page Custom Website Design
Includes everything in the Essentials package plus additional pages as needed.Blog Template + Training
Learn how to set up and manage your publishing process with an expertly structured reusable template. Includes a training video and keyword implementation tip sheet.Email Newsletter Template Setup + Training
I’ll set up your branded newsletter template in the email marketing system of your choice (Squarespace Campaigns, Kit, Mailchimp, MailerLite, etc.).
ADDITIONAL OPTIONS:
✔︎ Add extra pages starting at $350/page, depending on length of content.
✔︎ Additional services can be added to your project (ex. Acuity scheduling integration, visual branding, quiz integration, lead magnet design, and more). Contact me with questions.
PLATFORM:
Squarespace 7.1 Fluid Engine Editor
POST-LAUNCH SUPPORT:
✔︎ Custom tutorial video for you to keep (learn basic site editing & specific bespoke features)
✔︎ 30 days of unlimited email tech support from me
AVERAGE COMPLETION TIME:
Typically 8-10 weeks, but customized to your project.
This package is ideal for business owners who want more than just a website — they want a strategic partner to guide and support them. This is a high-touch, business-development journey from start to finish.
BY THE END OF YOUR PARTNER PACKAGE JOURNEY, YOU’LL HAVE:
✔︎ A fresh logo and brand kit that you feel proud about
✔︎ A gorgeous custom website with a smart (and soulful) strategy
✔︎ A refined marketing message (clearly aligned with your clients, offers, and goals)
✔︎ An inviting lead magnet & ‘hit-the-ground-running' email campaign template
✔︎ A repeatable blog post publishing process, with a strategized design template
✔︎ A four-week post-launch marketing roadmap to help you take action
INVESTMENT: $9800
A customized quote and project timeline will be created to fit the scope of your project. Most Partner Packages take approximately eight weeks, but will be adjusted depending on your specific deliverables.
Package Add-Ons:
For “Essentials” Package
Logo Design + Brand Boards ($2000)
Full Website Copywriting for “Essentials Package” (starts at $2000)
Long Form Sales Page (starts at $1500)
BASIC INFO PAGE ($200)
Lead Magnet Landing Page ($300)
For “Essentials” or “Platinum” Package
BLOG POST TEMPLATE W/ IMPORTABLE CTA SECTION ($400)
STORE SET UP (starts at $500)
EVENT CALENDAR WITH TICKET PURCHASING (starts at $500)
ONLINE COURSE SET UP (starts at $3000)
CUSTOM INTEGRATIONS — QUIZZES, GOOGLE REVIEWS, EHR, ETC. (starts at $200)
Experienced eyes & a fresh perspective for simplifying & optimizing your marketing…
As a seasoned solopreneur, you have marketing in place. You’ve got a website, offerings, and some sort of system for bringing in clients.
Your body of work is life-changing — but you know that even more premium clients could / should be drawn to working with you ...
And you realize that you’re just ‘too close’ to your own business to see the big picture, analyze where you’re missing opportunities, and plot a path forward to draw in more of those clients who are an exquisite fit.
The Audit gives you a comprehensive, balanced assessment of your marketing ecosystem — culminating in a Bespoke Blueprint with customized practical steps to focus on over the next 30-90 days, so you’re poised for more premium clients.
How It Works & What’s Included:
Step 1 - Mapping Session
We’ll begin with a private 75-minute call where you introduce me to your business: your current business model, offer suite, pricing, messaging, marketing, and client acquisition pathway. You’ll tell me what’s working well (and what’s not), and what you desire to learn from this audit.
Step 2 - Personalized Audit
Next, I’ll do my review, examining your business through the ‘Relaxed Marketing’ lens. I’ll review everything we discussed in our Mapping Session, along with your website and extended marketing ecosystem. I’ll note any gaps, messaging opportunities, impressions of your positioning, and friction I see in your client acquisition pathway. This will be done within 5 business days of our Mapping Session
Step 3 - Briefing Session
Upon finalizing my audit, I’ll send you a booking link for our Briefing session, a 75-minute call where I’ll walk you through my findings. I’ll share opportunities to strengthen what’s working, how to eliminate or simplify what’s not, and what you’ll want to prioritize next. You’ll have the opportunity to ask me questions on this call.
Step 4 - Bespoke Blueprint
After our Briefing (generally within 3 business days), I’ll send you a Bespoke Blueprint (a Google Doc for you to keep). This will include a concise summary of the findings, as well as customized recommendations just for you — practical, actionable steps you can prioritize over the next 30-90 days.
Why entrust your website to me?
Your marketing is the lifeblood of your business — I understand that.
I also understand your world: Your transformational work requires deep focus, emotional presence, creative energy … you can’t sustain marketing that depends on churning content, constant visibility, or incessant explaining of your methods or offers.
As a solopreneur myself, I’ve worked for nearly a decade with transformational experts like you (doctors, therapists, life coaches, creatives) to shape business models & marketing systems that are simple, elegant, and organic.
My special gift is finding your marketing ‘sweet spot’.
I’m not just looking at logistics; I’m highly intuitive, and I take the time to get to know you — your values, your working rhythms, your language patterns, the soul of your business — and to weave that into the strategic clarity I bring to the table.
And the end goal is to help your most exquisite-fit clients find you more easily, understand the value and uniqueness of your work — and ultimately — invest in your offerings.
The Audit is for you if:
You have at least one high-end offer in place ($2k+) that you’ve sold at least a handful of times, and a methodology you’re experienced in
You suspect that something is ‘off’ in your marketing, messaging, offerings, or client acquisition — but you can’t quite pinpoint it
You’d love a holistic appraisal of your marketing ecosystem that is both technical and intuitive, with deep understanding of your uniqueness
The Audit is not for you if:
You’ve never sold a high-end offer or are still working on establishing your body of transformational work
You’re not yet ready for out-of-the-box thinking that might move you in a direction other than conventional marketing advice
You don’t yet have a website (even if you don’t feel it’s the best representation of your work) … or any other online presence I can review
Pricing & What Happens When You Book
When you click “Book Your Audit”, you’ll be taken to my scheduling calendar.
You’ll choose the date and time that works best for you, then you’ll be prompted to pay.
You’ll then receive an email confirmation with the Zoom link we’ll use to connect at the appointed time.
I’ll also send you the link to a short form to fill out prior to our initial Mapping Session; it will take you 20-30 minutes, and will help our first call to be more productive.
Investment: $1250
Working with Jenny has been one of the very best investments I’ve ever made in my business.
Jenny taught me an elegant, honest, and seamless way to share what I do so that the RIGHT people GET IT, and make their buying decisions all on their own.
— Phyllis W.
If you’re looking to attract premium clients simply, elegantly, and with integrity, I highly recommend Jenny.
She helped me illuminate my unique path and find business strategies that were aligned with me.
— Evelina Å.
If you suspect your marketing ecosystem could or should be bringing you more premium, exquisite-fit clients …
But you know you’re too close to see the gaps and opportunities on your own …
And if you’re ready for unconventional advice on how to simplify your marketing model so you can get back to the transformational work you love … It’s time to book a ‘Poised For Premium’ Audit.