What If You Could Sell More Premium Packages — Without Adding More Marketing Or Complexity To Your Business? (Hint: You Can.)
Welcome to Relaxed Marketing™ — A simpler, calmer approach to high-end business & marketing for doctors, therapists, coaches, creatives & transformational experts who want to sell more, doing less.
FREE COURSE: The Premium Buyer’s Path
Give me 90 minutes, and I’ll show you exactly what to say at each stage in your marketing to attract top-tier clients ready to invest in your premium packages.
If you’re like most of the doctors, therapists, artists, academics, and other seasoned coaches & experts I work with …
You know your offerings are where real transformations happen … but you suspect your ideal clients just don’t “get” what you do & how you can help them.
You’re doing a LOT of marketing … but you’re not seeing quite the return you know you should.
It’s tempting to think you need to try yet another marketing tactic …
But the answer ISN’T doing “more” marketing … it’s actually doing LESS.
If your marketing isn’t flooded with qualified leads, it means your messaging isn’t doing justice to your genius. (And that’s a problem … but one that we can fix!)
When you get precise on your messaging and create content that captures the full essence of “what you do,” here’s what happens: You …
✔️ Magnetize clients who light you up, are ready to do the work, and happily pay top dollar for the transformation you enable
✔️ Sell your premium offers more often, and more easily (from the marketing you’re already doing)
✔️ Increase the number and quality of your leads — without adding more marketing tactics, complexity, or “busy work”
✔️ Craft a simple, elegant business model that fits your lifestyle, working preferences, & energetic capacity — and that allows you to do business on your terms
✔️ Stabilize your client acquisition (and revenue) with simple, elegant systems that work in the background to bring you leads & clients (even when you’re not working)
For over a decade, I’ve helped experts just like you to CLARIFY their messaging … and SIMPLIFY their marketing.
Should we be talking?
Have We Met? I’m Jenny Oby, Dean of The Academy Of Natural & Relaxed Marketing.
I’m best known for helping brilliant transformational experts communicate their unique value in a tangible way that sounds like them and feels natural to them — so marketing doesn’t feel awkward or hard.
I’m also the creator of The High-End Expert® & The Relaxed Marketing Studio — where I teach doctors, therapists, coaches, artists, course creators, and other down-to-earth experts with high-end businesses how to craft a streamlined, sustainable business flow selling more premium packages to top-tier clients.
In short, my job as Dean of The Academy is to help luminary experts CLARIFY their messaging, and SIMPLIFY their marketing — so they can do more of what they do best.
How did I get here?
It’s actually quite the story …
Choose Your Adventure
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For Transformational Coaches, Experts, Doctors & Therapists Who Know They Could (Or Should) Be Enrolling More Premium Clients
Get my eyes on your marketing & messaging, and discover exactly why you’re not yet booking more exquisite-fit, high-end clients to your programs & services.
Includes a bespoke blueprint to help you optimize your positioning, content, client acquisition strategy, and ‘message-to-market’ match.
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A Unique, High-Touch, Semi-Private, Co-Creating Experience Where We Attract More Premium Clients With Less Effort
The Relaxed Marketing Studio is the catalyst for seasoned experts whose growth has slowed or stalled … to start selling more premium packages – without adding more marketing, more complexity, or more overhead to your business.
Get a potent combination of 1:1 access to me, along with semi-private support.
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Asynchronous Voice Note Coaching For The Busy Expert Who Wants Sharp, Personalized Guidance (Without A Bloated Schedule)
You’re a successful expert who isn’t “stuck” — but who wants to leverage my wisdom, experience, originality, and ideas to get fast-tracked clarity and focused, bespoke strategies.
The Advisory is how you get focused, intentional, 1:1 mentorship / consultation with me.
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A Done-For-You Partnership To Strategize, Build And / Or Optimize Your Premium Client Acquisition System
If you know you need more potent messaging, want a high-end client enrollment system in place, or know you are missing key pieces of your marketing ecosystem …
AND … you’d like me to do the work for you …
Let’s talk! I offer bespoke solutions from custom Squarespace websites, to complete marketing funnels.
What exactly IS ‘Relaxed Marketing’? (You may be wondering)
It’s For Experts Who Want Business To Be:
R — Restful — Time for savoring life & family
E — Elegant — The antidote to bro-marketing
L — Lean & Lucrative — No sprawling, profit-gobbling systems or teams
A — Artistry — Mastery of your craft is a priority; ‘shortcuts’ don’t appeal
X — eXpressive — Your content is a creative, iterative expression of your life’s work
E — Energetically Sustainable — Doing business on your terms
D — Deeply Human — Your marketing, like your business, curates a deeply human experience for your clients
“There are messaging experts … and then there are MESSAGING MAVERICKS.
Jenny is such a mentor, thinker, and true powerhouse brain to lean into.
As a result of her life-changing mentorship, I have taken my writing from solid to mouth-watering … I have catapulted my message, my voice, and in fact what I stand for in the world.”
—Dagmar K.
Why Should You Learn From Me?
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I’ve forged my own path in business for nearly a decade … and I’m known for helping my clients innovate unconventional solutions that work for them (even if it goes against what the “gurus” say).
In my world, “cookie cutter” only comes out when baking. ;)
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Words are my gift …but I’m also a bit of a tech wizard, plus I have an eye for artful design. That makes me a rarity in the marketing world.
But what makes me rarest of all is that I NEVER use A.I. in any part of my creative process. My clients curate deeply human experiences for their clients … and they want their marketing to do the same. I show them how to do that.
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Whether it’s cutting through a tangle of ideas, words, or business strategies … my gift is helping you clarify what’s important — so you can simplify your approach.
Less overwhelm … more momentum.
You’ve Found Your Home If:
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You long for more tranquility in your business
You want to create a calm business flow that supports your energetic rhythms and allows spaciousness for quiet nourishment of your soul
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You feel called to a slower pace
You want to do business sustainably — and to honor your energy reserves by reducing client-facing time with time-leveraged offerings, as well as to create passive income with ‘tiny courses & offers’
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You desire less "on(line)" time
You’d love to leverage enduring content assets that position you to be found & pursued by top-tier clients, while untethering from over-reliance on social media for lead generation
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You want to stand out (quietly)
You’re ready to create precision positioning that sparks instant understanding of & intense desire for your work — without trying to compete with the loudest voices on social
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You value marketing with integrity
You practice respectful, permission-based marketing, and you want to master the art of making transparent offers that convert — without exaggerated claims or over-the-top copywriting
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You want to more clearly articulate 'what you do'
You’d like to fully express ‘what you do’ with refreshingly distinctive content that captivates exquisite-fit clientele — while prioritizing quality over quantity in your content
No Matter How We Work Together, You Can Expect…
CLARITY that brings your next level into sharp focus
MESSAGING + SYSTEMS that create predictable lead flow
INDIVIDUAL SUPPORT that reduces the learning curve
If you feel like a dentist because every day is like pulling teeth. Or you can’t even picture what that next level would look like. Let’s back up and get crystal on exactly WHAT’S happening. WHY the old tricks or expert advice stopped working. And HOW to create a clear path to your next level of growth.
Get off the revenue rollercoaster and onto more stable ground. My frameworks are designed to create predictable cash flow with revenue booked months in advance. Together, we’ll implement systems that take very little effort to maintain, and messaging so laser focused it ONLY attracts ideal clients that you can’t wait to work with (and vice versa).
At your level, low-touch groups or masterminds are going to be a waste of time. In my programs, you’ll experience what it’s like to have a true partner in your growth. Yes, you’ll have to do “the work”, AND you’ll get the individual attention you need to SKIP the guesswork and know for SURE you’re on the right track.
100% Human Pledge
This website and the content was lovingly designed and crafted by a human (me!), for humans. No A.I. was used in any part of my creative process. I will never allow a machine to represent me in words or on video.
You see, my clients are transformational experts who curate deeply human experiences for their clients … and they want their marketing to do the same. I model this for them, and teach them how to do it — simply, elegantly, and without adding any unecessary complexity in their business.
Client Love …
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"Jenny is the only coach I've ever invested in that taught me so much, so quickly. Because of my work with Jenny, I went from having highs & lows in my revenue to generating consistent $10k+ PROFIT months while working less." —Italia E.
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"Working with Jenny was the best money I've ever spent on my business. Her lessons and feedback were never prescriptive, instead it felt like I had my own private messaging tutor who understood me so completely there was no way I could go wrong." —Kelsey B.
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"Jenny showed me that firstly my offer wasn’t structured correctly … how to embrace my own work and that my content should flow from my offer. My content flowed. Clients also flowed. Other coaches are now asking me to write posts for them." — Greg F.
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"Jenny taught me an elegant, honest, and seamless way to share what I do so that the RIGHT people GET IT, and make their buying decisions all on their own. Working with Jenny has been one of the very best investments I’ve ever made in my business." —Phyllis W.
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"Jenny genuinely believed in me with her whole heart and helped me protect the magic in my work through clarifying my messaging. She helped me illuminate my unique path and find business strategies that were aligned with me — and this resulted in me FINALLY getting my first paying client!! If you’re looking to attract premium clients simply, elegantly, and with integrity, I highly recommend Jenny as your business & messaging coach." - Evelina Ä.
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"There are messaging experts….and then there are MESSAGING MAVERICKS. Those that get the cellular DNA of who you are, what you stand for, and are able to translate your deepest most soulful vision into words and messages, which in turn creates an actual movement. Jenny is such a mentor, thinker, and true powerhouse brain to lean into." - Dagmar K.
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"Jenny is a true word sage, a veritable goddess of language, whose intuition and sharp insights have profoundly shaped my ability to convey my message through words. Jenny's guidance has been instrumental in helping me articulate what I do, in a way that deeply resonates with my audience. ... [M]y clients marvel at how I seem to understand their thoughts and feelings so precisely. Having Jenny by your side is like winning the lottery." —Kathryn M.
A few things you should know about me …
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Old magazine ads! I used to spend hours poring over 1940s Life magazines … and my beloved 8th grade history teacher thought I was studying WWII.
In reality, I was mesmerized by the long-form ads — sorry, Mr. Penley! — which obviously shaped my future destiny as a conversion copywriter & messaging strategist / content coach.
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Stand-up comedy!
No kidding — this introvert / ambivert did stand-up … while waiting tables … and telling jokes in a Maine accent (it’s a real thing).
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Exploring the rocky coasts, enchanting woods, and pristine lakes of my native state of Maine … or perhaps hiking the cactus-lined trails and sun-drenched desert of my adopted (and beloved) Arizona.
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Lakewood Theatre, America’s oldest continuously running summer theater. I’m a hobby deltiologist (old postcard collector!), and I used more than 100 of my own early 1900s postcards of Lakewood in the book.
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The “Velvet Hammer”! My ability to firmly (yet oh-so-kindly) guide my clients earned me this nickname, and I embrace it proudly.
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