What Happens When You Book?


When you click “Book Your Laser Coaching Session”, you’ll be taken to my Acuity calendar.

You’ll get to choose the date and time that works best for you.

You’ll want to have about 10 minutes to fill out a very brief form, where I’ll ask you a few questions to be sure that we get the most out of our time together.

Then you’ll be taken to the payment page, and once you enter your payment information, you’re all set.

You’ll receive a confirmation email with a Zoom Link and directions for the day of our call. Easy peasy!

  • Phase 1. CLARIFY DIFFERENTIATORS


    Language That Does The Heavy Lifting

    ‘Discoverability’ marketing only works if you’re speaking your clients’ language.

    That’s why our first step is to refine your offer, messaging, and sales page.

    The result? Your potential clients immediately recognize themselves in your content, see the value in your work, and feel confident saying, “Yes!”

  • Phase 2. INTENSIFY DESIRE


    Prepare Them For Premium

    The market is sophisticated. When exquisite-fit clients arrive in your world from ChatGPT or Claude, a small, low-ticket ‘taster’ offer builds trust.

    In this phase, we’ll map the concept for a ‘taster offer’ that gives people a meaningful sampling of your work, filters out browsers, naturally leads them to your premium offerings, and (bonus!) builds an email list of buyers.

  • Phase 3. AMPLIFY DISCOVERABILITY


    Compound Interest Content

    In this phase, we’ll strategically structure, plan, and write the foundations of a body of work that demonstrates your wisdom, unique methodology, and distinctive positioning in the market.

    This searchable, suggestible content library is the ‘engine’ that will lead clients to your website — and that will pay dividends in lead generation for the foreseeable future.