WORKSHOP FOR EXPERTS | THURSDAY, MAY 21 — 2:00-4:00PM | Replay available

The Human Advantage:

How To Get High-End Clients From AI — By Not Writing With AI

Reclaim your voice, write distinctive & original human content — and create durable marketing assets that AI uses to recommend you to premium clients who are already searching for the work you do.

AI tools like Claude, ChatGPT, and Perplexity are actively recommending transformational experts like you to perfect-match, top-tier clients.

But here’s the catch:

To be found by AI, your content must live somewhere outside of fleeting social media posts.

And to be recommended by AI, your content must be deeply original in a particular way (not AI-written drivel that sounds like everyone else).

And that’s exactly what you’ll learn in this workshop.

Here’s what we’ll cover:

  • Future-Proof Your Marketing


    Social media posts are fleeting. AI-written content is forgettable. To stay competitive, experts need a stable of original, trust-building, AI-searchable content assets.

    I’ll show you how to do this — and where those assets should be placed in your marketing ecosystem to ensure you don’t become invisible to AI.

  • GEO: The New Gatekeeper


    AIO (getting found by AI) and GEO (getting recommended by AI) are the new means of being “discoverable” on the internet.

    Learn the deciding factors in whether AI will discover & recommend you to perfect fit clients who need your work (and are searching for it) right now.

  • The Irreplaceable Ingredient


    I’ll give you a simple, powerful framework for writing content that is distinctly human, deeply resonant, and deceptively easy to produce.

    Bonus? It contains the main ingredient that AI is looking for to start recommending you — and no AI tool, competitor, or copycat can reproduce it.

This workshop is for experts who:

  • Are primarily marketing on social media — and want an escape route that is simple, low-tech, and sustainable

  • Are already ‘off’ socials — but who want to be sure you’re found and recommended by Claude, ChatGPT & Perplexity

  • Want to reclaim their voice from AI prompts — and learn an easier way to write distinctive content that will help your work get found, understood, and chosen

The live workshop will include 90 minutes of teaching + 30 minutes of Q&A. Recorded for ongoing access.

Elegant painting from Boston Public Library
Jenny Oby, Business Mentor & Messaging Strategist for quietly ambitious high-end experts.

Have We Met? I’m Jenny Oby, Dean of The Academy Of Natural & Relaxed Marketing.

For over a decade I've been helping accomplished transformational experts communicate their unique value in a way that sounds like them, feels natural to them, and attracts the calibre of clients their work deserves.

My clients are doctors, therapists, coaches, artists, academics, and other gifted practitioners who are extraordinary at their craft — and who are ready to stop over-marketing and start being found by their exquisite-fit clients.

If that's you, the best place to begin is with ‘The Human Advantage’.

See you inside?