The Relaxed Marketing Studio: Build Your
Elegant Evergreen Engine™
Let’s create a simple, organic marketing ecosystem so the right people find you, understand you, trust you, and choose you — while you're doing the work that lights you up, and living the life you love.
Translate your genius into a stable of authentic, discoverable content, so search engines & AI deliver aligned leads to your door.
The calm, organic alternative to social media marketing for coaches, experts & solopreneurs who know there’s a quieter way to market your business — that doesn’t require endless ‘visibility’ on socials.
The Elegant Evergreen Engine™ is the antidote to conventional marketing
You already suspect conventional marketing isn’t built for someone like you — and you’re right. It demands ever-expanding output — more content, more visibility, more hustle.
And yet your work requires the opposite … It requires intellectual focus. Emotional presence. Creative spaciousness.
There is an alternative path to conventional marketing — an elegant, structured approach where you create an ecosystem of enduring content assets that steadily draw in exquisite-fit clients…
So you can get back to business (or life) and relax, knowing that your marketing is always working — even when you’re not.
Reclaim your time, energy and freedom
AI is changing the how we market — and for solopreneurs and service-providers, this can be a good thing.
Being found & understood by AI engines is called AIO (AI Optimization), and being recommended by AI engines is called GEO (Generative Engine Optimization).
Marketers refer to this as “Discoverability”— and it means that, when perfect-fit clients are searching for the kind of support you offer, ChatGPT, Claude, Perplexity, YouTube, Google, and other search or AI engines surface your work, and serve it to potential clients.
These clients then seek you out, already more fully understanding what you do, how you work, and why you’re a great fit for them — which makes the buying cycle considerably shorter than when they stumble across you on socials.
Contrast this process with traditional “Visibility” marketing — where we have to endlessly feed the hungry social media machine with posts, reels, stories, carousels …
And whether or not our ideal clients find (and choose) us on social platforms feels like a shot in the dark (because it is).
If you yearn for a calmer, less ‘plugged-in’ approach to marketing so you can reclaim your time and focus on your work, your family, your life …
A marketing ecosystem based on Discoverability is how you get there.
And that’s exactly what the Elegant Evergreen Engine™ is.
Jenny taught me an elegant, honest, seamless way to share what I do…
So that the right people get it, and make their buying decisions all on their own.
No convincing or twisting myself in knots trying to “position” myself for “the market” - I can simply stay true to the value I KNOW I offer and share it with confidence no matter the outlet or platform.
My work requires deep creative focus; I don’t have time for marketing hustle.
The Elegant Evergreen Engine™ drives aligned leads to my business — without demanding my constant attention. I can now focus on my work (and reclaiming my free time!), instead of worrying my revenue will drop if I’m not ‘hustling’.
How We’ll Build Your Elegant Evergreen Engine™
We’ll work together privately 1:1 through three phases, over nine (9) weeks, to build an original content ecosystem around one of your offers. We’ll strategically apply SEO, AIO, and GEO tactics (in a very low-tech, manageable way!) — positioning you to be found and recommended by AI when perfect-fit clients are searching for the support you provide. IMPORTANT: We will not be writing with AI.
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Phase 1. Language That Does The Heavy Lifting
‘Discoverability’ marketing only works if you’re speaking your clients’ language.That’s why our first step is to refine your offer, messaging, and sales page so your potential clients immediately recognize themselves in your content, see the value in your work, and feel confident saying, “Yes!”
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Phase 2. Prepare Them For Premium
The market is sophisticated. When exquisite-fit clients arrive in your world, it builds trust to offer them a small, paid ‘taster’ that naturally leads them to your premium offerings.In this phase, we’ll map the concept for a ‘taster offer’ that gives people a meaningful sampling of your work, filters out browsers, and (bonus!) builds an email list of buyers.
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Phase 3. Compound Interest Content
In this phase, we’ll strategically structure, plan, and write the foundations of a body of work that demonstrates your wisdom, unique methodology, and distinctive positioning in the market.This searchable, suggestible content library is the ‘engine’ that will lead clients to your website — and that will pay dividends in lead generation for the foreseeable future.
Picture a business where your marketing is as elegant as your work…
Imagine your calendar breathing. No need to post on socials in between clients; instead, you have a proper cup of tea and a wander down that nature path that’s been calling.
You savor a quiet week, a creative sabbatical, a long weekend — taken without revenue anxiety, because the Elegant Evergreen Engine™ keeps drawing the right people to you while you rest.
Several times per week, your email gently chimes with purchases of your ‘taster course’ and applications for your premium offering — all without you even opening socials.
Your Elegant Evergreen Engine™ is doing the heavy lifting — while you’re enjoying life.
The Elegant Evergreen Engine™ is for coaches, consultants, doctors, therapists, and solopreneurs who:
Desire a simpler, more elegant approach to marketing — one that hums along in the background and allows you to focus on what’s important to you.
Have a high level of written expression, and are willing to create original content (NOT AI slop!) using my proprietary frameworks that make the process easier and more effective
Are primarily marketing on social media — and want an escape route that is simple, low-tech, and sustainable
May already be ‘off’ socials — but who want to be sure you’re found and recommended by Claude, ChatGPT & Perplexity
Are burned out on conventional marketing but worry that you’ll lose impact or income if you stop posting posting posting
How we’ll work together 0ver nine (9) weeks
Working with me in the Relaxed Marketing Studio is a container of craft, not a programme of deliverables. The structure below is what we'll work inside — but the real texture of the work is in the close, attentive thinking & writing we'll do together as we build your Elegant Evergreen Engine™.
Four (4) private 1:1 calls — We’ll start with a kick-off call where I’ll get to know your business deeply, then we’ll space out three further calls, roughly every two weeks
Elegant Evergreen Engine™ framework — I’ll work privately with you to deliver the materials you need to create your marketing ecosystem, customized to your business, and yours to keep forever
Direct access — Asynchronous support via Telegram Messenger between calls for questions, drafts, and real-time thinking as it arises
Detailed written feedback on everything you produce — messaging, positioning, offer refinement, sales pages, and your body of content
A shared working space where your deliverables are built, refined, and archived, so nothing gets lost and everything stays organised
AI isn’t going away, and while I’m an ‘AI minimalist’ in terms of using it (I do all my own writing) — being found by AI can revolutionize your marketing.
You see, ChatGPT and Claude are actively suggesting experts inside of private chats, which means that AIO (getting found by AI) and GEO (getting recommended by AI) are the new means of being “discoverable” on the internet.
Content on social media can’t generally be indexed by AI tools — meaning that your social posts are virtually invisible to the very tools that could be recommending you … if only they could “see” your content.
What AI tools can “see” and index are things like blog posts, websites, YouTube or podcast descriptions.
So when you create an ecosystem of these kinds of content — and you properly apply the simple-yet-powerful AIO & GEO tactics I’ll teach you — you’re ensuring that AI is able to find you, understand your work, and recommend you to the right kinds of clients (those who are actively searching for the kind of support you provide).
And that ecosystem is exactly what you’ll be building in the Elegant Evergreen Engine™.
Why make me your ‘marketing muse’?
Conventional marketing makes me feel like a caged bird.
I — like you — am a multi-passionate, curious individual with a myriad of interests. I don’t have time for all the “shoulds” and “musts” that the online “gurus” tell us to do: the funnels, webinars, and posting posting posting.
I want to learn, explore, ponder deep ideas, and spend time with family & friends.
My desire isn’t to “scale” to seven figures … I just want to make a good living doing what I love. And I don’t even want to serve “MORE” clients. Instead, I desire to serve fewer clients, more deeply, for higher fees — it’s just how I’m wired.
I created the ‘Relaxed Marketing’ concept out of these desires — and the Elegant Evergreen Engine™ is the driver that allows me to step back, enjoy life, and still have clients arrive in my world on the regular.
And if any of that appeals to you, I can show you how.
Pricing & Enrollment Details
$2450
A private 9-week, 1:1 container where you and I work closely together to build your Elegant Evergreen Engine™
WHAT’S INCLUDED:
Four (4) private 1:1 sessions
Elegant Evergreen Engine™ framework, customized to your business:
Phase 1 — Refinement of your offer, messaging, sales copy, and language to help your clients ‘self-identify’ and see your value
Phase 2 — Mapping a concept for a paid ‘taster offer’ that will lead clients to your premium offerings (and help you build an email list of buyers, not browsers)
Phase 3 — Outlining your blog content and writing the foundational pieces; plus guidance on how to name it, curate images for it, and optimize it for SEO, AIO, and GEO
Direct access— Asynchronous support via Telegram Messenger
Detailed feedback on your work, via Loom video and/or in our Google Docs shared folder
Ongoing access to the programme materials, including any future ‘course versions’ of the programme
FAQ — Frequently Asked Questions
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No. That’s part of what you’ll learn, but the bigger outcome is a simpler, more elegant marketing model that will help you get found off social media by AI tools like ChatGPT, Claude, and Perplexity.
In service of that end goal, I will show you techniques for positioning yourself to be found by traditional search engines like Google (SEO) … but without all the “techy” pieces that may have discouraged you from traditional SEO previously.
The reason this approach is possible is that AIO (AI Optimization — being found and understood by AI), and as well as GEO (Generative Engine Optimization — being referred by AI) automatically include SEO best practices.
Meanwhile, we’ll create a body of original, authentic content that will work on your behalf for years to come. -
Yes, blogging is a big piece of the Elegant Evergreen Engine™ — your blog becomes an evergreen, searchable, suggestible body of content that not only preserves your life’s work … but also drives leads from outside social media.
But the bigger outcome is a simpler, more elegant marketing ecosystem that will help you get found by AI tools like ChatGPT, Claude, and Perplexity — and then drive exquisite-fit clients to your website and ‘taster course’, which exists to help potential clients get a meaningful experience of your work, before they enter your premium offering.
In this container, we’ll work on all the pieces of this ‘marketing engine’ — not just the blog.
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Already blogging? Even better! We’ll work together through my proprietary process to upgrade your existing posts, and optimize them to be found with the new AIO, AEO, and GEO method.
But this programme is so much more than “just blogging”.
It’s an entire marketing ecosystem designed to draw in perfect-fit clients for years to come — without demanding your constant attention.
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Yes, you’ll need a website to publish your blog articles.
The simplest (and most powerful) Elegant Evergreen Engines™ are built on your own website — and include (at least) a homepage, about page, sales page for your premium offering, and blog.
Together, we’ll also create the sales page outline for the ‘taster course’ you’ll be adding to your Engine.
Don’t have a website yet? That may be the best place to start. I’m a Squarespace website designer & copywriter, and I’d be happy to help.
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You can, but I wouldn’t recommend it long term.
Hosting your blog on your own website is far preferable for a number of reasons.
Visitors to your blog (on your own website) boosts SEO for the entire site. And GEO (getting recommended by AI tools) is much more likely on your own website than on a third party platform.
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Absolutely NOT.
While I will show you some shortcuts to researching with AI, I am dedicated to human originality and creativity.
This offering is designed for experts who already have a high level of written expression — but who desire guidance for writing the kind of elegant marketing that draws in clients.
You also want to do this sustainably, so you don’t feel like you have to constantly church content or risk a dip in revenue if you stop.
If you just want me to show you “AI writing prompts” — this is not the programme for you, and I am not the coach for you.
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Yes! While the emphasis of this programme is the written content (your messaging, your offer’s sales page, and your blog) …
The topics & concepts we’ll develop for your written content are transferable to YT videos! And you can certainly “pin” your blogs on Pinterest to get even more mileage out of them.
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If you’re still deciding your niche, or you’ve never sold your offer before, this container may not be the best fit for you.
I work with seasoned experts who have a solid idea of their niche, have sold at least a handful of their offers, and who have real expertise (not just theoretical knowledge).
That being said, the purpose of Phase 1 is to refine your offer and niche positioning. So don’t worry if you’re feeling fuzzy around those things; we’ll clarify them together.
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You’ll have ongoing access to the work we do together in our shared working space (Google Docs).
As the programme evolves, you’ll also have access to any material that I choose to record for an eventual course version of this container.
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On average, you should plan 2-3 hours each week to engage with the lessons and complete assignments. On weeks we’re working together, you’ll have another 90 minutes in your schedule for our Zoom session.
The beauty of this ecosystem is that, once built, it hums along in the background, with only quarterly updates necessary (we’ll plan a year’s worth of those updates together).
The marketing you were taught was never designed for someone like you.
The deeply human, intellectually exacting, creatively demanding work you do — requires deep focus, emotional presence, and/or creative energy to innovate & think.
And conventional marketing doesn’t allow for that.
The constant output, relentless visibility, never-ending tools & tactics are simply incompatible with the work you do — and the time freedom you crave.
There is a better way, my friend … an elegant, sustainable method where your content becomes a joyful expression of your life’s work — and a searchable, suggestible library that draws in exquisite-fit clients — while you tend to what’s important in your life.