BODY OF WORK
A boutique Writing Salon & Mentorship for accomplished, multi-passionate coaches & experts who are ready to develop their distinct perspective, deepen their thinking, and craft a distinctive, signature body of work that draws in your most exquisite-fit, premium clients.
You've spent years developing your expertise. Now let's give it a body of work.
You're confident in your craft … your clients achieve deep and meaningful transformations … and you’ve got all the certifications (and then some).
But communicating the depth and value of your work? That's another matter entirely.
Perhaps you struggle to explain exactly what makes your approach different. Or you have so many interests, ideas, and perspectives that you find it difficult to bring them together into a coherent message.
You know there's more to your work than what comes across in your marketing.
And you suspect that becoming better known for your thinking — not merely your services — could change everything.
Introducing
BODY OF WORK
Let’s spend a year together, deepening your ideas, articulating your expertise, and developing your distinctive perspective. No churning out content to satisfy an algorithm. No asking AI to manufacture a personality or perspective for you.
Instead, we’ll craft a body of work that helps high-calibre clients find you, understand you, and choose you.
Let’s get you known for your thinking and sought after for your services.
What We’ll Work On Together
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01. Your MESSAGE
Get clear on what you want to be known for.We'll refine your core message, clarify the problems you solve, and identify the elevated, exquisite-fit clients you most wish to serve.
You'll learn to communicate the depth and value of your work in language that resonates with the people who are ready to invest in it.
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02. Your METHOD
Make your expertise easier to understand — and value.Your clients experience remarkable transformations through your work. But can you clearly explain how you make those transformations possible?
We'll articulate your distinctive approach, including developing or refining your signature Unique Transformative Methodology, so potential clients understand what makes working with you different.
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03. Your MODEL
Design an elegant business around your best work.We'll refine your signature offer and streamline your offer suite, with attention to how you naturally work best.
The aim isn't to build a bigger, busier business. It's to create a simpler, high-end business that supports your intellectual curiosity, depth of craft, and preferred rhythms of work and rest.
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04. Your BODY OF WORK
Develop your intellectual signature. Become known for your thinking.This is where we'll spend the majority of our year together.
We'll explore the ideas, influences, experiences, and convictions that shape your perspective — and learn to express them through original, compelling writing.
You'll develop your own recognizable voice, deepen your understanding of your methodology, and learn to write pieces that demonstrate your expertise while attracting the people you most want to serve.
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We'll work primarily with long-form writing, including:
Thoughtful, distinctive social media posts
Essays and articles for your website or Substack
Search-friendly blog posts that help new clients discover your work
Scripts and outlines for YouTube or other video platforms
You'll learn to write for both visibility (getting noticed) and discoverability (getting found), choosing the outlets that best suit your business and temperament.
And as your body of work grows, so will your clarity, confidence, and authority.
Why A “Writing Salon”?
Because writing isn't merely a way to communicate your thinking. It's how you develop it.
In an age when almost anyone can produce a polished article in seconds, original thinking is becoming increasingly valuable.
But developing a distinctive perspective takes more than clever prompts.
It takes curiosity. Reflection. Intellectual exploration. Practice. And thoughtful feedback from someone who understands both writing and the business of communicating expertise.
That's what you'll find in the Body of Work Writing Salon.
Over 12 months, we'll work together to develop your ideas and turn them into writing that sounds unmistakably like you.
I'll teach you my proprietary writing frameworks, help you develop your editorial perspective, and bring my loving ‘red pen’ to your work.
You'll be surrounded by other accomplished, intellectually curious experts who value substance over spectacle.
There’s no AI-generated writing. No content treadmill. No pressure to become a full-time influencer.
Just the deeply satisfying work of becoming a better thinker, a more confident writer, and an expert whose ideas — and services — are worth seeking out.
How You’re Supported
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Ongoing Access
All learning materials are housed in my ThriveCart Learn learning portal, and are available with ongoing access.Revisit the recordings and download the Writing Patterns anytime you want.
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Private Telegram Group
During the six (6) months you’re in the “live” program, you’ll have access to our private Telegram group, where you can connect with your peers in between live calls.This is also where I love to drop impromptu audio coaching snippets!
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Optional Upgrade To 1:1
If you desire more support, upgrade to the Platinum Edition, where you and I will work closely together over the 6 months.You can submit your writing to me for private feedback, plus get six (6) 90-minute 1:1 sessions.
If you’re a real expert with a real methodology … but high-end clients aren’t signing up as quickly as you’d like…
If you suspect your ideal clients just don’t “get” what you do & how you can help them …
If you know in your deepest soul that your premium offers are where life-changing transformations take place … but you sense that the way you articulate ‘what you do’ could use an upgrade so exquisite-fit clients start approaching you …
I can help!
Let’s spend the next six months together, diving deeply into your messaging, and then learning how to write content that is conversational, original (no AI in sight!), and absolutely captivating to the people you desire most to help and serve.
This program is for you if:
You have at least one high-end offer in place ($2k+) that you’ve sold at least a handful of times, and a methodology you’re experienced in
You know you need help explaining “what you do” so the right high-end clients will “GET” it
You recognize that AI writing is making high-end experts like you all sound the same … but you need help figuring out how / what to write so people “get” what you do
This is not for you if:
You’ve never sold a high-end offer or are still working on establishing your body of transformational work
You’re not yet ready to give up your dependence on ChatGPT — even though you secretly know deep down that high-end clients deserve the respect of your authentic writing.
You still think that “training” AI is good enough for your clients to read, because you’re fully booked with clients from AI content
What ‘The Writing Salons’ Are Like …
I attract a lot of smart experts (like you!), and I’m known for my academic style and my deep teaching … while simultaneously taking deep concepts and making them super accessible & actionable.
I’m also known for my small-group, interactive mentoring call where everyone gets attention. And if you want even more support, you can always upgrade to the Platinum 1:1 edition (see next section).
When you come to a live Writing Salon (group coaching call), you’ll get my eyes (and loving “red pen”) on your writing exercises. I deliver my feedback with no nonsense (but a lot of love — they don’t call me “The Velvet Hammer” for nothing.) ;)
Upgrade To The Platinum Edition
The Platinum Edition is designed for those who want direct, 1:1 access to me in addition to the group mentorship. This upgrade gives you the focused support and attention you need to deepen your results. The Platinum Edition includes:
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These 90-minute, 1:1 Zoom sessions are all about deep, personalized work together.
We can use the time to work on messaging, content writing, client acquisition, your business model — whatever you need support with — we’ll collaborate to get you the right next steps.
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Have my eyes and gentle “red pen” on your content. Send me your writing to look at and I'll critique / lightly edit via written feedback in Google Docs (where we do our work together) and/or in individualized “walkthrough” videos that you can keep.
Content review available T, W, Th each week (exception: 4th week of any given month).
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Need clarity or extra support as you implement? Have me 'in your back pocket' on Telegram Messenger (like WhatsApp) for personalized support via text or voice chat. I’ll be available T, W, Th each week (exception: 4th week of any given month).
Jenny is a word ninja.
Jenny showed me that firstly my offer wasn’t structured correctly … and that my content should flow from my offer. Then Jenny showed me the ‘Epiphany Post’. I loved it.
My content flowed. Clients also flowed. I raised the investment to work with me. Now I LOVE writing content.
— Greg F.
Working with Jenny was the very best money I’ve spent on my business.
There is no doubt our work together helped prepare me for the incredible work my higher level messaging brought in. My clients know exactly what to expect from our work together because Jenny unlocked the unique writing voice that has always existed inside me and helped me communicate with world.
— Kelsey B.
Why entrust this important work to me?
Hi, I’m Jenny Oby.
I've spent more than two decades working in messaging and conversion copywriting — and nearly a decade helping transformational experts clarify the ideas, positioning, and language that distinguish their work.
My clients are:
High-end experts who curate a deeply human experience for their clients — and who want their marketing to do the same
Coaches & experts with fluctuating time and energy for marketing your high-ticket business
I teach them how to write original content that positively thrums with their unique energy and personality — so they connect on a deep level with their potential clients.
And that’s exactly what we’ll do together in Captivating Content. Won’t you join me?
Frequently Asked Questions
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A: I’d strongly recommend you upgrade to the 1:1 Platinum Edition. It includes asynchronous coaching via Telegram Messenger, private Loom video feedback on your writing, and six (6) 90-minute 1:1 sessions with me.
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We’ll meet once per month for six months.
In November/December of 2026, we’ll actually have TWO calls per month (bonus!).
The remaining 2026 calls are scheduled for these dates/times:
Thursday, Nov 5 @ 1:00-3:00 Eastern
Tuesday, Nov 17 @ 3:00-4:30 Eastern
Thursday, Dec 3 @1:00-2:30 Eastern
Tuesday, Dec 15 @ 3:00-4:30 Eastern
Contact me for 2027 call dates & times.
Can’t make it live? That’s ok! Send your work to me in advance, and I’ll review it on the call.
The Writing Salon calls are recorded and added to your learning portal for ongoing access.
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A: You won’t “get behind” because this is a self-led course/group coaching hybrid — meaning that you can go at your own pace.
You have ongoing (lifetime) access to the course materials, and access to the once-per-month coaching calls for six months.
Going to miss a call? Email your work to me ahead, and I’ll review it on the call. You can watch on the replay.
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A: While the “live” program is six months, you can go at your own pace. If you don’t complete the course portion within the six months, remember, you have lifetime access to the learning materials.
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A: This is an evergreen course, and I expect to have it available for the foreseeable future.
However, the pricing will continue to increase quarterly, as I’ll be adding more and more Writing Patterns and updated course material.
So if you’re thinking of joining, NOW is the time to do it! ;)
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A: You don’t, and neither do I. 😘 What I DO know … is that my gift is helping experts like you to clarify & communicate your unique value — so your marketing doesn’t feel so hard.
I’m committed to teaching you everything I can over the next six months; the rest is up to you.
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I suppose it’s my ability to firmly (yet oh-so-kindly) guide my clients …
Along with my “Loving Red Pen” that delivers very direct writing critiques … but with so much love and gentleness!
When you join me in Captivating Content, you’ll get my experienced eye on your work, and my direct writing feedback.
Pricing & Enrollment Details
CORE EDITION
(Self-Led + Semi-Private Coaching)
$1450
A hybrid, semi-private container (part course, part group coaching) where you learn my proprietary content writing method + access to monthly group coaching for six (6) months.
WHAT’S INCLUDED:
Attend up to SIX (6) monthly “Writers Salon” Small Group Coaching Calls — Bring your work for my critique to The Writers Salon.
A.D.M.I.R.E.D. Content ™ framework plus 24 Writing Patterns
Ongoing access to the programme course materials
Payment plans available upon request.
PLATINUM EDITION
(Private 1:1 Work With Me)
$3450
A private 6-month, 1:1 container where you and I work closely together to upgrade your messaging, and master the kind of conversational content to draw in Exquisite-Fit Clientele.
WHAT’S INCLUDED: EVERYTHING IN CORE, PLUS:
Three (3) private 90-minute 1:1 sessions with me
Detailed feedback on all your work, via Loom video and/or in our Google Docs shared folder
Direct access — Asynchronous support via Telegram Messenger
BONUS: The Offer Letter Masterclass — Learn how to sell high-end from a simple Google Doc, without sales pages or sales calls.
Payment plans available upon request.
Working with Jenny has been one of the very best investments I’ve ever made in my business.
Jenny taught me an elegant, honest, and seamless way to share what I do so that the RIGHT people GET IT, and make their buying decisions all on their own.
— Phyllis W.
If you’re looking to attract premium clients simply, elegantly, and with integrity, I highly recommend Jenny.
She helped me illuminate my unique path and find business strategies that were aligned with me.
— Evelina Å.
